Freelancer profile translated to English.
Back to original languageAbout Ayari
IT PROGRAM DIRECTOR | IT System Urbanization | Digital Transformation | CRM | DATA
Who I am
Senior program director with 20+ years of experience in managing strategic projects and complex transformations. Specialist in CRM, DATA, ERP, BPM.
I support business and IT departments in the success of their programs, ensuring governance, business/IT alignment, delivery, change management, and rapid value realization.
What I offer
- Management of multi-country strategic programs - Structuring & roadmaps
- Direction of digital transformation, CRM, ERP, IT Integration projects
- Change Management: Adoption Strategy, training, communication, stakeholder support, vendor & partner management
- Cross-functional management, CFT/RFP, team coordination (Business Analysis/Development) & meeting facilitation
- Business scoping & workshop facilitation, planning, governance, Roadmaps, risk & budget management
- IT System Urbanization & Application Mapping, process & flow mapping, solution design
- Data Management, MDM, Acquisition, piping & Activation, API, GDPR/CCPA
- Lean SixSigma, Agile/Waterfall, UML
Key Missions (Freelance)
-> L’ORÉAL GROUP (2021 - 2024) : Global DATA Program Manager (CRM * SERVICES)
. DATA Strategy | CRM | API | Marketing | CX | Legal Compliance GDPR/CCPA
-> ALD AUTOMOTIVE (2013 - 2020) : Domain manager
. Digital transformation | ERP | M&A | BPM | Lean Six Sigma
-> JCDecaux (2011 - 2013): Bike-sharing system (VLS) Project manager
. Payment/Invoicing flow platform | CRM | E-commerce | CX
Sectors
Retail | Fashion & Cosmetics | Mobility & Automotive | Banking
English
Fluent
French
Native or bilingual
Italian
Conversational
Can work on-site
Paris (up to 50km), Meudon (up to 50km)
Experience
- KARAKOL CONSULTINGFounderARCHITECTURE AND URBAN PLANNINGDecember 2014 - Today (11 years and 6 months)Meudon, FranceActivity: IT Consulting engagements as :
- Senior Consultant | Digital Transformation | CRM | CX | ERP
- International Program & Projects manager | Change / Delivery manager
- Product manager | Business Relationship Manager | Business Process Manager
- BiogaranSENIOR IT PROGRAM LEADPHARMACEUTICALS INDUSTRYFebruary 2025 - December 2025 (10 months)Colombes, FranceMission : Lead the NEXT GEN CRM program aimed at modernizing and unifying customer relationship management and O2C business processes for Biogaran. Coordination of workstreams covering customer master data, contract and pricing management, multi-channel order taking, depot logistics, field sales representative activity, and the pharmacist professional portal.
- Scoping and needs formalization
- Coordination and cross-functional management (vendors / integrators / internal teams)
- Planning, dependency management & IT solution coherence, deliverable tracking
- Workshop facilitation, risk & decision management, action & deadline monitoring
- Operational efficiency and deliverable reliability.
Env. Multi-stakeholder, Salesforce, Heroku, Mulesoft, OMS, ULIT, SFMC, OutSystem, GCP, SAP Vistex, Jira, Confluence, Agile & waterfall - L'Oréal MSGLOBAL IT PROGRAM LEADFASHION AND COSMETICSMay 2021 - May 2024 (3 years)Clichy, FranceActivity: Global CDMO | CRM * Services ProgramLead the CRM * Services program to expand the acquisition and activation of consumer beauty profiles, unifying data from digital and phygital beauty services and enabling omnichannel, consumer-centric communication.Scope : Global, all group brands, 20+ services (900+ instances) to connect to the 7 CRM/CDP zones.
- Audit existing systems. Map IT systems, APIs, and data flows to identify bottlenecks.
- Design a data strategy: Acquisition, Lineage, Ingestion, Activation, Governance. Develop a 3-year roadmap.
- Lead the program: Define scope, objectives & KPIs, and workstreams. Define and facilitate steering committees (Project Committee, Steering Committee, Executive Committee). Adoption strategy and Stakeholder management/alignment.
- Connect and Coordinate global, regional teams, and partners to align on approach, capacity, and planning. Scope IT impacts (Global teams, partners & CRM zones).
- Optimize processes: Implement cross-functional IT/Business processes (ServiceNow) and RACI matrices. Coordinate IT deliveries & deployments. Conduct an RFP to optimize deployment processes (localization and customization).
- Govern data: Create the Beauty Master Data Model BMDM v2 and data catalogs per service. Deliver a governed repository (Collibra) to improve data quality, traceability, and scalability.
- Manage legal compliance (GDPR & CCPA): Conduct workshops with group legal teams, deliver a compliance framework for regulations, and scope IT impacts (OneTrust, Optins, CRM Form).
Results : Activation of 200+ services & 50+ personalized customer journeys in 3 years, enhanced data compliance (legal & marketing).
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Education
- Master of Science in Information SystemsConservatoire National des Arts et Métiers2011Master Systèmes d'Information et Business Intelligence
- ISG Institut Supérieur de Gestion Tunis2000