AMAbout Aya
I help companies design people-first onboarding and internal communication strategies that strengthen culture, improve retention, and align teams across borders.
With a Master’s in International Business Consultancy and hands-on experience supporting over 1,200 employees at Raiffeisen Bank International, I bring both structure and empathy to every project. From onboarding journeys and engagement campaigns to culture audits and team enablement, I translate strategy into action.
My experience spans Europe and the MENA region, working with remote and hybrid teams on projects that sit at the intersection of business, brand, and people.
If you're scaling your team, redesigning your employee experience, or launching something bold internally—I can help you make it meaningful, clear, and human.
English
Native or bilingual
Arabic
Native or bilingual
German
Conversational
Can work on-site
Vienna (up to 50km)
Experience
- Raffeisen Bank InternationalEmployee Experience ConsultantHUMAN RESOURCESMarch 2023 - July 2024 (1 year and 4 months)Vienna, Austria
- Designed and delivered onboarding experiences for 100+ IT new hires, leading to a 25% increase in satisfaction scores based on internal survey feedback.
- Launched a 6-month internal marketing campaign for the "GO IT Academy," resulting in a 40% boost in course enrollment and increased visibility across 5 departments.
- Conducted competitor benchmarking and lifecycle analysis to inform strategic HR decisions impacting 1,200+ IT employees.
- Built a post-event feedback system that achieved an average 70% response rate, enabling continuous optimization of onboarding and learning experiences.
- Collaborated with the Business Analysis Community to define quarterly KPIs and support strategic reviews—contributing to a 15% increase in employee engagement (based on pulse survey data).
- Urban Monkeys GmbHMarketing InternDIGITAL AND ITDecember 2022 - February 2023 (2 months)Berlin, Germany
- Designed and managed Google Ads & social media campaigns tailored to Gen Z audiences, increasing engagement and brand visibility.
- Supported marketing plan development, contributing to a 20% increase in digital reach over a two-month period.
- Collaborated remotely on campaign ideation, graphic coordination, and copywriting, ensuring cohesive messaging and design execution across channels.
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Education
- MA International Business ConsultancyWiener Neustadt2024MA International Business Consultancy
- BAMisr University for Science and Technology2021BA