Freelancer profile translated to English.
Back to original languageAbout Aya
Freelance graphic designer based in Madrid, I create visual identities, graphic systems, and editorial designs that leave a mark.
10 years of experience with fashion firms, creative studios, and editorials, always with an obsession for detail, typography, and visual coherence.
What I bring:Not just pretty visuals. Real strategic insight into your brand image, clear artistic direction, and ready-to-use deliverables, for both print and digital.
My specialties:Branding & Visual Identity · Logos · Brand Guidelines · Editorial Design · Packaging · Typography · Lookbooks · Art Direction · Print & Digital Media
My tools:Adobe Illustrator · InDesign · Photoshop · Figma · Procreate
Whether you are a fashion firm, a creative studio, an editorial, or an agency — I adapt to your universe by bringing a strong graphic vision and a solid design culture.
Available for freelance assignments · short and long term · remote or Madrid
Spanish
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Portuguese
Fluent
Italian
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- Casa VelardeFreelance Graphic DesignerFebruary 2021 - March 2026 (5 years and 1 month)Madrid, SpainOngoing collaboration with this independent fashion brand to build and evolve its visual identity within a luxury and avant-garde universe. Almost exclusive mission during this period, representing 70% of freelance activity.
- Complete redesign of the brand's graphic system: logo, custom typography, color palette, editorial grid applied to all print and digital media
- Art direction of seasonal lookbooks (SS/AW) — collaboration with photographers and stylists for total coherence between image and graphics
- Creation of all communication materials: fashion show invitations, packaging, labels, stationery, newsletters, and digital campaigns
- Taller FormaSenior Freelance Graphic DesignerMay 2023 - February 2026 (2 years and 9 months)Madrid, SpainCollaboration with this niche studio recognized in experimental editorial design and typography. High-quality projects for clients in the cultural, fashion, and publishing sectors.
- Design of over 40 book and magazine covers (including Plano magazine and Línea Negra publishing house), with 3 distinctions in the Most Beautiful Books of Spain Awards
- Co-creation of a display typeface "Forma Grotesca" used by 3 fashion brands as their proprietary font
- Art direction of exhibition catalogs and artist books for galleries in Madrid and Barcelona
- Estudio Colectivo SurFreelance Graphic DesignerJanuary 2019 - February 2021 (2 years and 1 month)Madrid, SpainCollaboration with this studio specializing in branding for cultural and creative brands. Responsible for the visual identity of several simultaneous projects with a contemporary and Mediterranean aesthetic.
- Creation of complete visual identities for 10 brands (logo, brand guidelines, print and digital applications)
- Design of packaging and merchandising materials for independent music labels and design brands
- Art direction of digital campaigns: social media visuals, newsletters, banners — with a strong aesthetic inspired by Spanish graphics and contemporary culture
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Education
- Graphic DesignIED Madrid2025Identidad visual, tipografía, composición, diseño editorial y packaging. Dominio de la suite Adobe y metodologías de proyecto creativo de principio a fin.
- Communication, Image and StylingIED Madrid2024Fundamentos de la comunicación visual, construcción de imagen de marca, estilismo editorial y fotografía de moda. Introducción a los códigos visuales del sector moda y lujo.