About Laura
- Intervention senior, hands-on, sans PowerPoint inutile
- Optimisation de l’existant (CRM, ERP, outils) avant toute complexité
- Systèmes documentés et maîtrisés en interne
- Impact visible en quelques semaines
- Structuration et scaling des opérations (Ops / RevOps / Finance Ops)
- Automatisation CRM / ERP et intégration d’outils (Salesforce, Hubspot )
- Order-to-Cash, facturation, dunning, cash collection (PennyLane, Mooncard, Zuora, Chargebee)
- KPI, dashboards et reporting exécutif
- Documentation des processus et formation des équipes
- Senior, hands- on execution, no slideware
- Optimization of existing tools before adding complexity
- Systems designed to be owned and managed internally
- Tangible impact within weeks
- Operations, RevOps, and Finance Ops structuring and scaling
- CRM / ERP automation and tool integrations (Salesforce, Hubspot)
- Order-to-Cash, billing, dunning, and cash collection
- Executive KPIs, dashboards, and reporting
- Process documentation and team enablement
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Italian
Native or bilingual
Experience
- Axenta ConsultingCo-FounderTECHJanuary 2026 - Today (5 months)Paris, FranceJ’accompagne les entreprises en forte croissance à structurer et fiabiliser leurs opérations lorsque les processus et les outils commencent à freiner la performance.J’interviens à la croisée de la stratégie et de l’exécution : organisation, standardisation des processus et optimisation de la stack d’outils existante (CRM, finance, ops, automatisations, IA).Mon objectif est de transformer des opérations complexes ou fragmentées en systèmes clairs, documentés et scalables, que les équipes maîtrisent en toute autonomie, afin de soutenir une croissance durable et efficace à l’échelle de l’organisation.
- MeeroOperations ManagerSOFTWARE PUBLISHINGJanuary 2019 - January 2022 (3 years)Paris, FranceLed end to end operational transformation under tight time and budget constraints, improving service quality, cost efficiency, and scalability. Reduced response time SLA by 70% (10 → 3 minutes) through workflow redesign, automation, and the deployment of Intercom and Aircall.Stabilized and scaled a customer service organization of 80+ agents, including the successful migration of operations to Bangalore, ensuring continuous multi language, multi time zone coverage under strict SLAs. Built a Zapier powered automation notification system saving 10 hours per day, implemented a centralized knowledge base to improve first-contact resolution, and delivered executive-level KPIs enabling real time, data driven decision making.
- PRAXEDOHead of OperationsDIGITAL AND ITFebruary 2022 - January 2026 (3 years and 11 months)Paris, FranceLed cross-functional operations to design, scale, and optimize core processes across Marketing, Sales, Finance, and Strategy, aligning tools, workflows, and execution with company wide objectives. Anticipated growth-driven operational needs and built clear roadmaps prioritizing high impact initiatives, systems, and KPIs.Owned end to end delivery of strategic and technical initiatives, from scoping to adoption, enabling teams through structured methodologies, training, and hands-on leadership. Drove finance and revenue operations transformation, including end to end NetSuite ERP implementation and the rollout of a company wide pricing strategy in close partnership with C-level executives.Improved cash flow and revenue control by implementing an automated dunning process, optimizing subscription and billing workflows through Salesforce–Zuora integration, localized payment gateways, and streamlined monthly close operations. Delivered continuous performance gains through automation, system integrations, and regular operational audits.Tool stack: Salesforce, HubSpot, Zendesk, Zuora, NetSuite, Intercom, Aircall, Jira, Confluence, Salesloft, and more.
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