Freelancer profile translated to English.

Description

With over 12 years of experience between France and Germany, I have developed expertise in CRM & Growth Marketing, as well as Lead Generation.

I have assisted numerous clients on the following topics:

👉Choosing your CRM or Marketing automation tool

👉Building an effective UX/UI acquisition journey

👉Assistance with CRM integration topics

👉The secrets to organizing meetings that convert.

👉 Creating landing pages that captivate from the first click.

👉 Audit of your Product-Market Fit

👉 Data scraping / Database enrichment (Lead Generation)

👉 Email marketing: cold emailing, transactional emails, automation

👉 Tracking Plan / Monitoring your metrics, Growth KPIs

To give you a small idea, here's what I usually do:

✅I put myself in the shoes of your typical client.

✅I find the key information to reach your prospects.

✅I launch emailing campaigns that leave a mark.

✅ And I always keep an eye on the indicators that matter to you.

I can also assist you with:

✅Finding the contact information of your future clients.

✅Unearthing the keywords that attract.

✅ Speaking to your clients with emails that hit the mark.

✅Proposing irresistible calls to action.

✅Building an Inbound marketing strategy that makes a difference.

The tools and technologies I work with:

➡️ Scraping: Webscraper, Captain Data, PhantomBuster, Python, ScaleSERP

➡️ CRM: Hubspot, Microsoft Dynamics, Pipedrive, Salesforce , eloqua, Pardot, Adobe ➡️Automation: Zapier, Make, n8n

➡️ Emailing: Dropcontact, NeverBounce, Clearbit, Lemlist, Woodpecker, LaGrowthMachine

➡️ Landing pages: Webflow, Unbounce, Umso, WordPress

➡️ Project management: Asana, Trello, Slack, Notion

➡️ Languages: HTML, CSS, Python, SQL

Industry field of expertise

Languages

English
Native or bilingual
German
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 30km), Paris (up to km), Lille (up to 50km), Bordeaux (up to km)

Clarins
Commerce Cloud Consultant
FASHION AND COSMETICS
September 2020 - Today (5 years and 9 months)
Paris, France
- Guarantor of the project roadmap and feature evolution
- Decision-making, proposing choices and orientations
- Supporting teams on the deployment of commerce cloud features in 6 countries
- Setting up new channels (SMS, Application Push…)
- Data integration via the REST API
- Facilitating data and business workshops
- Anomaly resolution and tracking
- Creation of omnichannel campaigns and Black Friday and Christmas promotions with Email Studio and Journey Builder
- Anomaly management and administration of Marketing Cloud and Commerce Cloud
- Setting up new tags on the Clarins website (Tag Commander)
- Monitoring data and KPIs of CRM campaigns using Tableau
MDM Data visualization Data analysis Salesforce Teradata
IBM France
CRM and E-Commerce Consultant
TECH
March 2016 - March 2018 (2 years)
Paris, France
Responsible for technical DMP and E-commerce integrations, decision-making, proposing choices/orientations

Design and implementation of Datamarts

Creation of PL/SQL and Unix scripts for data feeding and extraction

Proposal of functional DMP / commerce cloud and Marketing Cloud architecture

Management and optimization of audiences (Audience studio and Data extension)

User support on CRM and E-commerce bricks, Facilitation of business workshops

Writing User stories / Configuration of E-commerce, Marketing and CRM applications (sales and service cloud

Integration of business rules, analysis of reports on purchasing behaviors (sales, commerce cloud, einstein),

User support on CRM and E-commerce bricks, Facilitation of business workshops

Writing User stories / Configuration of E-commerce, Marketing and CRM applications (sales and service cloud)

Prioritization of the Backlog and US, Facilitation of Daily meetings
UNIX SQL Server IBM Db2 Marketing CRM SAP CRM E-commerce
Nestlé Waters France
MARKETING CLOUD & CUSTOMER DATA MANAGEMENT PROJECT MANAGER
E-COMMERCE
March 2019 - Today (7 years and 3 months)
Paris, France
Pilot the integration of the Salesforce consumer 360 (CDM) solution with the SAP GiGYA CRM and Salesforce Marketing Cloud. 12 people (Paris, Barcelona, India)
• Analysis of business use cases
• Google Tag Manager
• Adobe Tag Manager
• Support for the implementation of the functional architecture
• Writing stories
• Piloting the migration of SAP GiGYA and SFMC IDs into CDM
• Piloting the integration of Google Analytic / Google Tag Manager and CDM
• Facilitation of data and business workshops
• Budget and risk monitoring
• Supervision/execution of tests, incident tracking (Jira)
• Deployment, training/change management
• Bug resolution
• Coordination of stakeholders, selection/management of service providers
Project management CRM SQL Salesforce Content marketing Google Analytics Google Tag Manager Tag Commander SAP ETL