Freelancer profile translated to English.
Back to original languageAbout Axel
Experienced strategic marketing consultant, I support ambitious organizations in defining/adjusting their marketing strategy
✅ Do you want to position yourself in a new market but lack visibility?
✅ Are you hesitant to invest in a new product, technology, or segment?
✅ Do you want to accelerate your business development but your market strategy remains unclear?
✅ Do you want to convince future partners/investors but don't know how to measure your market?
If you recognize yourself in any of these situations, then we are meant to work together!
My role: to provide you with a clear and structured reading of your market to inform your strategic and commercial decisions.
📊 Areas of Intervention 🔎
- Custom market research
- Benchmarking and competitive analysis
- Mapping of ecosystems and value chains
- Market Projections / Market Sizing & Forecast (CAGR, market value, market share, potential capturable)
- Structuring roadmaps and KPIs
- Market Entry Strategies
- Go-to-Market (GTM) Strategies
- Identification of business opportunities (Conversion Funnel)
- Action plan with strategic, operational, and actionable recommendations
💡 Work Methodology 🧠
1️⃣ Clear framing of your challenges
2️⃣ In-depth analysis of your market and ecosystem
3️⃣ Targeted information collection: analysis of open sources and/or conducting interviews with key players in your sector
4️⃣ Operational and immediately actionable strategic deliverable with my recommendations.
I can be involved in one-off missions as well as longer-term support.
🤝 My Commitments 🤝
- Clarity and transparency in analysis and recommendations
- Analytical rigor in information collection and exploitation
- Responsiveness and fluid communication throughout the mission
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km), Marseille (up to 50km), Nice (up to 50km)
Experience
- STRATYKAStrategy & Market Development AdvisorCONSULTING AND AUDITSOctober 2025 - Today (8 months)I support organizations facing complex or emerging markets in the strategic analysis of their environment, the identification of growth opportunities, and the structuring of investment decisions.
✅ Types of Missions:
1️⃣ Strategic Market Analysis
- Market research and analysis of sectoral dynamics
- Market sizing, forecast, and growth modeling (CAGR, market value)
- Market Intelligence & Competitive Intelligence
- Mapping of industrial ecosystems and value chains
2️⃣ Identification of Growth Opportunities
- Identification of growth drivers and market opportunities
- Market Entry Strategies
- Competitive positioning analysis
- Support for structuring export projects
3️⃣ Support for Strategic Decision-Making
- Go-to-market
- Investment decision support
- Structuring strategic roadmaps
- Definition of steering and performance indicators (KPIs)
- Production of analytical frameworks for decision-making
✅ Sectors of Intervention:
- Technological and industrial sectors
- Mobility & transport
- Energy & decarbonization
- Maritime & blue economy
- Aeronautics & space
- Strategic and sovereignty industries
- Infrastructure & complex systems
- Innovation & emerging technologies
- Affinis ConseilStrategy & Market Intelligence Project ManagerTECHJuly 2021 - October 2025 (4 years and 3 months)Paris, France
- Management of 30+ strategic consulting missions: framing issues, structuring analyses, and coordinating stakeholders
- Execution of 40+ strategic deliverables: market research, competitive analyses, due diligence, and market entry strategies
- Analysis of economic and technological ecosystems: mapping of players, value chains, innovation dynamics, and growth opportunities
- Support for investment and development decisions: business cases, market forecasts, and strategic recommendations
- Structuring strategic roadmaps and steering systems (KPIs)
- Management of project teams (2-3 consultants) and multi-stakeholder coordination
- Business development: 10+ proposals won and targeted prospecting
- Strategic watch and opportunity capture at industry events
- Starburst AerospaceMarket & Innovation ConsultantTECHMarch 2020 - June 2021 (1 year and 3 months)Paris, FranceEvolution within an international accelerator dedicated to aeronautics, space, and defense technologies, with direct exposure to dual innovation dynamics and complex industrial ecosystems
- Analysis of emerging technologies and their industrial and operational applications, in relation to performance, technological transition, and industrial sovereignty issues
- Conducting market analyses and competitive benchmarks to assess the positioning of technological players and identify development opportunities
- Construction and monitoring of performance indicators (KPIs) to evaluate market potential, commercial traction, and technological maturity of innovative solutions
- Modeling and qualification of industrial use cases for large corporations, public institutions, and investors (addressable markets, business models, deployment prospects)
- Contribution to mapping innovation ecosystems (startups, industrial companies, investors, laboratories) and identifying emerging sectoral dynamics
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Education
- Market Intelligence ConsultantEuropean School of Economic Intelligence (EEIE)2022Spécialisation Stratégie Marketing & Développement Commercial
- Dual Master's degree in International Strategy & ManagementGrenoble School of Management (GEM) / Institute of Higher International and Strategic Relations (IRIS SUP)2021