Freelancer profile translated to English.
Back to original languageAbout Axel
Web Developer, Expert in HubSpot CMS (Certified II) & WordPress(12 years of experience). I design high-performance web ecosystems (**SXO**) to 2026 standards, merging technology & customer journey.
Goal:Transform your web assets into growth levers optimized forGoogle& cited by **AIs (GEO)**.
🚀My Strengths
- **CRO**: Audit & funnel optimization to turn clicks into qualified leads
🔸HubSpot CMS & CRM Expertise
🔸WordPress & WooCommerce Advanced
⚡Web Perf. & SEO / GEO (SXO)
🎯Tracking & Conversion (CRO)
Have a complex project or a visibility & performance challenge?Let's discuss it to define the best strategic & technical stack for your growth.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- STEVENTERTAINMENT
On Malt
DevOps WordPress / Back-end DeveloperENTERTAINMENT AND LEISUREApril 2026 - April 2026Lille, France- Setup of a staging environment on an OVH dedicated server (Plesk/Nginx) for a high-volume WordPress/WooCommerce site (~4 TB of videos, 600+ pages). Manual installation with specific environment configuration.
- In-depth technical audit of the existing infrastructure: analysis of Nginx configs (micro-cache, cache key, custom template) and CDN. Resolution through the creation of a custom Nginx template and Nginx/WordPress settings quick wins, reducing LCP from 4-14s to consistently under 2s.
- Implementation of cache best practices (logged-in bypass, cart, session) and WP Rocket / Nginx harmonization.
- SodiusWillert SASDevelopment of HubSpot "Pricing Calculator" ModuleSOFTWARE PUBLISHINGDecember 2025 - December 2025Lille, FranceDesign and development of anadvanced HubSpot pricing calculator modulefor Sodius Willert.Goal:allow prospects to simulate a clear and dynamic price based on the number of users, with tier logic, options, contextual messages, and a smooth, friction-free commercial experience.
- Implementation of scalable pricing logic (tiers, caps, conditional messages)
- Clean integration in HubL, HTML, CSS, and JavaScript, compatible with HubSpot CMS
- In-depth work on UX micro-copy (error messages, contact prompts, pricing readability, engaging pricing animations)
- Maintainable, modular code designed for product evolution and future services/add-ons, already compatible.
- Product/conversion-oriented collaboration.
- Pokemon-ZoneCreation of a dynamic WordPress media site Pokemon-Zone, relational data, API creation, SEOVIDEO GAMES AND ANIMATIONJuly 2024 - November 2024 (4 months)Lille, Francehttps://www.pokemon-zone.com/https://www.pokemon-zone.com/cards/https://www.pokemon-zone.com/decks/https://www.pokemon-zone.com/what-is-pokemon-tcg-pocket/Development of an interactive and scalable site, optimized for UX and SEO, adapted for No/Low-code and built from scratch, integrating complex relational data, advanced search, and multiple custom functionalities. ~100k visits per day post-launch.
- Needs analysis
- Design and development:
- Management of development environments and Git versioning.
- Setup of a secure WordPress with custom theme, Elementor, ACF, Crocoblock.. GDPR compliant, and performance optimization (object caching, front-end..)
- Custom back-office UI.
- Creation of Custom Post Types with complex multi-level relationships (cards, decks, sets,..), taxonomy terms..
- Custom queries, hooks, shortcodes.
- Development of dynamic templates and specific sections (homepage, content, archives) and reusable blocks (header, footer, sidebar).
- Custom functionalities: Advanced search, Card tooltips, Loop grids, dynamic filters, custom REST API..
- SEO and UX: SEO structuring, tag hierarchy, and accessibility. Widget overlay if necessary.
- Testing and optimization: Bug fixing, caching, CDN, and front-end optimization.
- User training and support for easier management.
- Deployment with post-launch monitoring and feature creation.
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Education
- Web Designer and Developer Training.Format Concept, Dunkerque2015
- WordPress TrainingOPCA Training2019Formation sur-mesure et complète sur l'utilisation et la gestion du CMS Wordpress en one to one sur un site e-commerce multi-langue conséquent, sur-mesure et entièrement administrable (sur-mesure également)
Certifications
- WordPress TrainingANTADIS2019
- Web DeveloperFormat Concept2015