Freelancer profile translated to English.
Back to original languageAbout Axel
Senior SEO Consultant | E-commerce Consultant | CRO / Conversion Rate Optimization
- 👉 My job: turning SEO into a real growth lever, not a cost center.
I am a freelance SEO consultant, specializing in business-oriented e-commerce SEO strategies: useful visibility, qualified traffic, and conversions / CRO optimization.
I mainly work with e-commerce businesses (PrestaShop, Shopify, Magento...), which is my specialty.
My vision of SEO:
SEO is neither magic nor automatic.
But when it's well thought out, it becomes one of the most profitable long-term channels.
My approach is deliberately pragmatic:
👉 what doesn't serve visibility or conversion comes second.
With me:
- No useless reports.
- No vague promises.
- We prioritize, execute, measure. Let's get straight to action, straight to the essentials.
What I do concretely:
- Comprehensive SEO audits (technical, semantic, structural, intent-based)
- SEO content strategies (silos, category pages, expert content)
- E-commerce optimization (product pages, categories, internal linking)
- Optimization of the purchasing process, conversion funnel, e-commerce CRO / conversion rate
- AI / GEO SEO & visibility (ChatGPT, Google SGE, conversational search)
- Monthly SEO support (strategy, production, deployment, monitoring)
- Management via Search Console, Semrush, and business data
I can intervene in one-off consulting, production, or long-term support, depending on your objectives.
Why work with me
✔️ Senior, field-tested, and up-to-date SEO expertise
✔️ Clear business vision (traffic ≠ performance)
✔️ Educational approach: you understand what we're doing and why
✔️ Transparency: I also say when SEO is not the priority
👉 Unsure about your current SEO strategy?
👉 A website stagnating despite efforts?
Let's discuss it. A first conversation always helps to clarify things.
Find me on YouTube! -> @Axel-agence-octoplus
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- HOZ-ECO
On Malt
Merchant Center Account Creation and Product ExportNovember 2025 - January 2026 (2 months)Merchant Center account creation + synchronization of the product listing between the PrestaShop site and the Merchant Center account. - Retour de PlageSEO ConsultantARTS AND CRAFTSJanuary 2025 - Today (1 year and 7 months)Jewelry sales brand with physical stores and an e-shop.The brand began its SEO support with an audit of this e-commerce site, which revealed several areas for SEO improvement.The e-commerce site's categories were revised, notably with the implementation of the indexable faceted filter technique and, more broadly, the establishment of optimized semantic clusters.
- The ForkFreelance SEO Consultant and Content ManagerRESTAURANTS AND FOOD SERVICEOctober 2022 - Today (3 years and 10 months)The Fork, a leader in restaurant reservations, wants to optimize 4 of its blogs (FR, UK, IT, and ES) to attract more traffic. To do this, a large number of topics need to be identified to make these 4 blogs reference Food blogs. For this, 3 steps are implemented:1/ Implementation of a brief technical audit, primarily designed to detect the main errors on the 4 blogs.2/ In-depth semantic research in each of the 4 languages. The goal: identify a large number of interesting keywords and topics to develop for these Food blogs. Keywords/topics are found mainly via the Semrush tool.The topics are then prioritized according to their SEO interest (Volume), their potential difficulty, and their visibility potential.3/ Following prioritization, creation of writing briefs for web writers, in the 4 languages. After writing, quality control according to SEO standards.
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Education
- Master in Digital Communication, Marketing, and AdvertisingINEAD2019Apprentissage professionnel de la communication, du marketing et de la publicité à l'ère du digital et leur mise en place concrète. Ce Master s'est fait à distance : je suis donc tout à fait habitué à travailler depuis chez moi. -> Communication BtoC et BtoB -> Communication digitale -> Gestion de projet -> Communication et marketing social -> Stratégie publicitaire