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Axel SAS

Axel S

Interim Business Development & Sales Lead (B2B)

€1,600/day
Nürnberg, DE
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Axel

I take over business development, pre-sales, and sales on a temporary basis when revenue stagnates or new markets need to be developed.
In complex B2B environments, I have achieved double-digit revenue growth, restructured sales organizations, and built international markets – even under turnaround conditions.
Focus: Closing, internationalization, measurable results.

Ideal for:
• Companies with revenue stagnation or turnaround needs
• Medium-sized technology and industrial companies
• Companies before or during international expansion
• Organizations with complex products and long decision-making cycles
• Situations where quick impact is needed without long-term personnel commitment

Track Record:
• Double-digit revenue growth in turnaround situations, even with stagnating or outdated product portfolios
• Scaling business models from 0 to > 1 million EUR in revenue (renewable energies, tech, services)
• Personally responsible for up to 40% of revenue in individual fiscal years
• Successful market development and expansion in Europe, LATAM, North Africa, and the USA
• Long-term design-ins and major projects with high entry barriers (telecom, semiconductors, energy)

Core Competencies:
• Sales Leadership & Business Development (Interim / Project Basis)
• Turnaround & Restructuring Sales in challenging market environments
• Pre-Sales & Design-In Management for complex products
• International Sales Execution & Market Entry
• KPI-based Sales Management & Pipeline Management
• Coaching & Enablement of Sales and Project Teams

Industry Expertise:
• Telecommunications & Network Technology
• Semiconductors & Embedded Systems
• IT & complex B2B technologies
• Renewable Energies (PV, solar thermal, infrastructure)
• Industry & technical services
  • German

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • Italian

    Basic

Can work on-site
Nürnberg (up to 50km)

Experience

  • Prehkeytec GmbH,
    Key Account & Business Development Manager
    DIGITAL AND IT
    October 2023 - Today (2 years and 8 months)
    Mellrichstadt, BY, Germany
    Responsible for Key Account Management, channel support, project management, B2B new customer acquisition, and business development, as well as internal sales consulting. Active restructuring and internationalization of sales in an extremely challenging market environment with technically outdated products.

    Results:
    • Double-digit revenue growth in two consecutive years, despite overall missed company targets
    • Only sales employee with consistently positive closures
    • Massive expansion and multiplication of the network with existing key accounts, as well as targeted new customer acquisition
    • International business development and successful market entry in Southern Europe, North Africa, and selected markets in Eastern Europe and Latin America

    👉 Turnaround-driven sales with a focus on closing strength, internationalization, and measurable revenue growth.
    Turnaround Internationalization Strategies Revenue Growth in Difficult Market Environment Strong Closing Sales New Business Development
  • Crypto Supply GmbH,
    Head of Sales
    E-COMMERCE
    November 2020 - November 2022 (2 years)
    Schweinfurt, BY, Germany
    As Head of Sales at Crypto Supply GmbH, I was responsible for building and scaling the sales department. Through active key account management (B2B and private), direct sales, and structured sales processes, I contributed about 40% to the annual revenue in 2021. During this period, revenue increased from approx. 1 million EUR to almost 10 million EUR. In parallel, I developed a new synergy business between renewable energies and crypto-computing infrastructure.
  • SolSet,
    Founder, Sales and Project Manager
    ENERGY AND UTILITIES
    January 2011 - August 2020 (9 years and 7 months)
    Santiago, Santiago Metropolitan Region, Chile
    Founder & Head of Sales / Business Development (Freelancer / Entrepreneur)
    Renewable Energies – Focus on Photovoltaics & Solar Thermal | Revenue volume approx. 1.1 million EUR. Building the company from scratch, including self-acquisition, cold calling, and advising companies on setting up energy projects. Winning a 3 MW photovoltaic major project ahead of established competitors, followed by the acquisition of several further megawatt projects in Chile. Planning, installation, and commissioning of photovoltaic and solar thermal systems, as well as leading an assembly team in Chile. Building and temporarily taking over sales for a PV trading company, including employee training. International procurement (Far East & Europe), import to South America, and distribution of components. Continuous exchange with project developers in Italy, Spain, Portugal, and Latin America, associated with regular international travel.

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Education

  • Diplom Wirtschaftsingenieur (FH)
    Diplom Wirtschaftsingenieur (FH)
  • Diplom Wirtschaftsingenieur
    Fachhochschule Schweinfurt
    1992
    Diplom Wirtschaftsingenieur

Skill set

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