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Axel NostenAN

Axel Nosten

Business Takeover Consulting

€500/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Axel

Hello,

With 17 years of experience in creating, developing, taking over, and supporting SMEs, I wish to bring my expertise to support business acquirers.

Within 10 years, 500,000 companies will see their leaders step down.

However, for the acquirer, taking over a business is a project that involves a number of risks and into which you invest your savings.

I can assist in the following areas:

Finance:
- Analysis of P&Ls, FEC
- Data room

Strategy:
- Market analysis
- Creation of battle cards
- Company positioning in its market;
- Blue Ocean: opening new growth areas;

Sales
- Optimization of customer acquisition channels;
- Optimization of sales prospecting tools;

Marketing:
- Creation of a visual identity consistent with communication materials and/or product offerings;
- Creation of communication tools.

Management
- Integration support;
- Training and coaching of future managers;
- Creation of a company culture.

PR:
- Organization of events on limited budgets

Often addressing SMEs, in an exciting but anxiety-provoking context, and knowing the cash flow realities, I have deliberately set my fees at a reasonable level compared to the average, in any case balanced between the acquirer's need for prudence and the completion of the support.

My motivation is the interest in the project and the success of the takeover.
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Paris (up to 10km), Vannes (up to 10km), Lorient (up to 10km), Auray (up to 10km)

Experience

  • Les Bougistes
    Manager
    ARTS AND CRAFTS
    June 2021 - Today (5 years)
    Paris, France
    Takeover of the company Les Bougistes

    1/ Sales
    - Reorientation of the company's positioning in its B2B market;
    - Optimization of customer acquisition channels;
    - Optimization of sales prospecting tools;
    - Fourfold increase in turnover.

    2/ Marketing
    - Creation of the visual identity and logo;
    - Redefinition of the company's identity;
    - Website creation.

    3 / Innovation
    - Development of new products in the candle market.
    corporate-strategy Sales Strategy Branding Marketing Communication Strategy
  • Silicon Cité
    Founder
    DIGITAL AND IT
    September 2018 - February 2020 (1 year and 5 months)
    Paris, France
    Support for companies and local authorities in their innovation projects.

    - Creation and launch of a municipal incubator (Saint-Mandé);
    - Creation and development of new services for a retail business;
    - Support for startups in their projects.

    Activity interrupted by the pandemic.
    innovation-management Consulting corporate-strategy
  • CAP&ORG
    Founder
    CONSULTING AND AUDITS
    August 2009 - June 2018 (8 years and 9 months)
    Paris, France
    1/ Organization and management consulting for SMEs / SMIs
    - Implementation of steering and management tools;
    - Studies and analyses to support strategic choices;
    - Consulting on organization and recruitment of key profiles.

    2/ Organizer of Management Evenings
    - A space for sharing managerial best practices between key figures and managers / entrepreneurs.
    Consulting corporate-strategy Team Management Marketing Communication

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Education

  • Certified Coach, ACTP training
    Le Playground Paris / ICF
    2012
  • MBA Management Control
    Pôle Universitaire Léonard de Vinci
    1998

Skill set (16)

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