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Axel MasiaAM

Axel Masia

Senior SEO Consultant

€500/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Axel

I am Axel, a freelance SEO Consultant.

My mission is to transform your visibility into measurable performance.
Together, we will design the roadmap that will propel your business to the top of Google rankings and convert every click into a customer.

Expertise & Added Value

With my experience working with major accounts (Primelis: NIVEA, Galeries Lafayettes) and dynamic brands (Horace, Safti), I undertake high-impact projects:

> Comprehensive Audit and Diagnosis: Semantic, technical, and link building analysis, plus AI to identify the most profitable growth levers.

> "Full Funnel" SEO Strategy: Development of clear roadmaps, from managing technical redesigns to optimizing high-impact content.

> Internal Skill Development: Training your teams (marketing, PIM/DAM, editorial) to ensure autonomy and sustainable results.

> Content Editorialization

My added value? A global and expert vision of digital project management, capable of adapting to various sectors (luxury, health, real estate, e-commerce, etc.) and integrating seamlessly into your structure.

Tools & Methodology

I manage my projects with rigor and precision:

> SEO & Data: Mastery of market standards (Screaming Frog, Semrush, Ahrefs, GA4, Search Console) and internal tools for advanced analysis.

> Methodology: Application of proven agency processes and constant monitoring of trends (AI, SERP) to propose modern growth strategies.

A Visibility Challenge?

Whether for a one-time audit, long-term strategic support, or team training, I am available to discuss your goals.

➡️ Contact me to schedule a meeting and determine how I can become your business's digital growth booster!
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Primelis
    Experienced SEO Consultant
    September 2024 - Today (1 year and 11 months)
    92300 Levallois-Perret, France
    • CLIENT MISSIONS •

    > Define the optimal SEO strategy for clients.
    > Semantic, technical, and popularity audits: diagnose blocking points and identify operational & business opportunities.
    > Project Management: Design and monitor SEO optimization actions, in direct contact with clients in French and English.
    > Reporting and analysis via customized dashboards.
    > Management of link building campaigns over €1M.
    > Train E-commerce and Marketing teams on SEO pillars, tools, and analysis processes.

    • CLIENT SECTORS •

    > Airlines
    > Luxury brands & marketplaces
    > Medical and health equipment
    > Real estate networks
    > Men's grooming
    > B2B solutions and software
    > Motorcycle parts, clothing, and accessories
    > Energy transition audit & consulting

    • SOLUTIONS •

    > SAP
    > Shopify
    > WordPress
    > Prestashop
    > Headless CMS

    • TOOLS •

    > Crawlers: Screaming Frog, Botify, Oncrawl
    > Logs: SF log, Oncrawl log
    > Link Building: Ahrefs, Majestic, SEObserver
    > Competitor & Keyword Analysis: Semrush, SEObserver, internal tools
    > Monitoring: Monitorank
    > Google Tools: Analytics, Data Studio, Search Console, PageSpeed, Google My Business
    > PeecAI
    SEO Link Building SEO Audit Technical SEO SEO Writing Workflow Automation
  • Primelis
    Experienced SEO Consultant
    December 2020 - December 2022 (2 years)
    • CLIENT MISSIONS •

    > Define the optimal SEO strategy for clients.
    > Semantic, technical, and popularity audits: diagnose blocking points and identify operational & business opportunities.
    > Project Management: Design and monitor SEO optimization actions, in direct contact with clients in French and English.
    > Reporting and analysis via customized dashboards.
    > Management of link building campaigns up to €250,000.
    > Train E-commerce and Marketing teams on SEO pillars, tools, and analysis processes.

    • CLIENT SECTORS •

    > Airlines
    > Luxury brands & marketplaces
    > Medical and health equipment
    > Real estate networks
    > Men's grooming
    > B2B solutions and software
    > Motorcycle parts, clothing, and accessories
    > Energy transition audit & consulting

    • SOLUTIONS •

    > SAP
    > Shopify
    > WordPress
    > Prestashop
    > Headless CMS

    • TOOLS •

    > Crawlers: Screaming Frog, Botify, Oncrawl
    > Logs: SF log, Oncrawl log
    > Link Building: Ahrefs, Majestic, SEObserver
    > Competitor & Keyword Analysis: Semrush, SEObserver, internal tools
    > Monitoring: Monitorank
    > Google Tools: Analytics, Data Studio, Search Console, PageSpeed, Google My Business
    SEO Link Building SEO Audit SEO Writing Technical SEO
  • NIVEA
    Marketing Project Manager
    September 2019 - October 2020 (1 year and 1 month)
    Paris, France
    > SEO & Project Management Landing Page Optimization
    https://www.nivea.fr/actualites-nivea/nivea-naturally-good
    > SEO & PIM: Participation and supervision of the NIVEA website redesign
    > SEO & PIM: Maintenance of product sheets for natural referencing of Drives
    > SEO & CRM: Development of emailing strategies for collecting ratings & reviews on product sheets
    > PIM & DAM: Database management - 380 references - 80% completion rate
    > PIM & DAM: Local Admin and trainer for NIVEA France teams ~ 30 people
    > CHATBOT: Scoping - Functional design - Testing and Project Management
    > CHATBOT: Creation and Monitoring of Results via Google Data Studio
    > DATA: Analysis of overall website performance and deployed LPs via Analytics - Google Data Studio and PowerBI
    SEO PIM DAM Chatbot Training

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Education

  • UX Design
    UX design
  • MS Manager
    SKEMA Business School
    2020
    MS Manager

Skill set

Categories