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Axell TossaAT

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Freelancer profile translated to English.
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About Axell

Are youself-employed or a business ownerand wish to strengthen your visibility, be visible to clients who are truly looking for your offer, and structure your online presence.

I assist entrepreneurs in defining **a clear and prioritized marketing strategy**, results-oriented, in order to make their **digital visibility, particularly local, a lever for sustainable development**.

My involvementis upstream of the operational: I analyze your situation, identify the truly relevant levers and help you make the right decisions, based on your business objectives and resources.

My specialty lies inlocal digital visibility**, integrated into **a coherent SEO strategy**, conceived not as an isolated technical action, but as a decision-making and **commercial performancetool.

What sets me apart**: a **strategic and educationalapproach, a strong capacity for prioritization and a structured approach that clarifies issues and allows for effective progress.

Types of projects:
-Strategic audit of local digital visibility
-Definition of digital visibility and presence strategy
-Scoping and prioritization of local marketing levers
-Strategic support in local SEO

Based in Île-de-France, I support my clients throughout France, remotely or on-site depending on the project needs.
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • VisiNet Conseil
    Digital Marketing Strategy Consultant
    CONSULTING AND AUDITS
    July 2025 - Today (11 months)
    Paris, France
    Strategic support for self-employed individuals and small businesses in structuring their visibility and digital marketing strategy.

    -Analysis of marketing and digital visibility challenges.

    -Conducting local visibility audits (website, positioning, local presence)
    -Definition of digital marketing and local SEO strategies aligned with business objectives
    -Development of action plans with prioritization of local actions
    -Performance analysis to adjust strategic directions
    Digital Marketing Strategy Google Business Profile Digital Audit Natural Referencing
  • Heracles Conseil
    Marketing & Communication Project Manager
    CONSULTING AND AUDITS
    December 2023 - June 2024 (6 months)
    Strasbourg, France
    Participation in the design and management of marketing and digital strategies for the firm's clients.

    -Contribution to the definition of marketing and communication strategies
    -Analysis of digital performance (traffic, engagement, conversion)
    -Participation in audits and strategic recommendations
    -Support for structuring marketing actions and work methods
    Communication & Social Media Strategy Digital Performance Analysis Digital Project Management Operational Marketing Digital Audit

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Education

  • Master 2 Sales and Marketing
    University of Haute-Alsace
    2024
    Master 2 Marketing Vente spécialité ingénierie de la franchise et des entreprises en réseau
  • Master 1 Sales and Marketing
    University of Haute-Alsace
    2022
    Master 1 Marketing Vente

Certifications

  • Increasing Traffic through Natural Referencing (SEO)
    Openclassroom
    2024
    SEO Performance Analysis and Measurement Building Authority through Backlinks Research and Selection of Relevant Keywords Technical and Editorial Website Optimization Integrating SEO into Marketing Strategy

Skill set

Categories