Freelancer profile translated to English.
Back to original languageAbout Axelle
🚀 In 2024, I launched Found, my freelance digital communication & marketing business.
I support companies in creating clear, coherent, and effective communication!
Specifically, I help you to:
✔ Structure your communication strategy
✔ Create professional materials (brochures, flyers, dossiers, visuals)
✔ Develop your social media with a solid editorial line
✔ Improve your visibility through SEO
✔ Optimize your newsletters and email campaigns
🎯 You recognize yourself if:
– Your communication lacks structure
– Your message is not clear or differentiating enough
– Your website doesn't generate enough visibility
– You post… without a real strategy behind it
Need to see more clearly?
Let's talk.
French
Native or bilingual
Can work on-site
Poitiers (up to 50km)
Experience
- FOUNDFreelance - Digital Communication ManagerOctober 2024 - Today (1 year and 10 months)Poitiers, France🎯 Digital communication strategy• Audit & strategic support• Brand positioning, editorial line & storytelling📱 Social media management• Editorial calendar creation• Content writing, design & scheduling• Monitoring, moderation & performance analysis📧 Email marketing• Newsletter and campaign design• Targeted writing & visual creation• Setup on Mailchimp, Brevo, etc.🌐 Natural referencing (SEO)• Content optimization• Keyword strategy• Performance tracking📎 Creation of communication materials• Presentations, brochures, flyers, business cards...• Professional layout & consistent branding🛠️ Support for showcase website creation• Consulting, sitemap & content• Creation on Wix (or redesign from WordPress)
- CRIS'BOAT FRANCEDigital Communication ManagerSeptember 2022 - November 2024 (2 years and 2 months)Saint-Julien-l'Ars, France🎯 Digital strategy & management
- Implementation and management of the digital communication strategy
- Implementation of the email marketing strategy
- Performance tracking (Google Analytics, social media statistics)
📱 Social media & community- Social media animation (Facebook, Instagram, LinkedIn)
- E-reputation monitoring and media coverage analysis
- Creation and management of Social Ads campaigns (Meta Ads)
✍️ Content & web writing- Writing SEO-optimized articles for the blog and website
- Creation of visual content (posts, stories, videos)
- Writing and layout of newsletters via an email marketing tool
🤝 Collaboration & projects- Participation in the redesign of communication materials (white paper, flyer..)
- Collaboration with internal teams to promote the tourism offer
- Crédit Agricole de la Touraine et du PoitouClient Communication and MarketingApril 2022 - July 2022 (3 months)Poitiers, France🧠 Thinking & innovation
- Participation in brainstorming meetings to imagine innovative actions for young clients
- Monitoring trends and behaviors of Generation Z
🖌️ Materials & visual creation- Design and production of flyers and print materials for internal and external campaigns
🤝 Event planning & coordination- Organization of "Amicale de l’Ouest": coordination of an event bringing together communication managers from several Crédit Agricole regional banks
- Logistical management and communication around the event
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Education
- Master 2 (M2), Management digital et des médias sociauxSup de Pub2024Master 2 (M2), Management digital et des médias sociaux
- Master 1 (M1), Marketing digital & Réseaux sociauxSup de Pub2023Master 1 (M1), Marketing digital & Réseaux sociaux
Certifications
- Inbound Marketing CertificationHubspot2023
- IRON-WEB EDUCATION SPECIALTY DATA10h11