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Description

Specializing in:

✔ Meta Media Buying

✔ Creative Strategy

✔ High-converting Static Ads

✔ End-to-end UGC Scripts & Production

I help brands, entrepreneurs, and e-commerce businesses turn their ad budget into concrete results, with an approach that merges data analysis and visual impact.

Services Offered:

✔ Creative & Strategic Audit

✔ Meta Campaign Management

✔ Static Ads — multi-angle, multi-format, A/B testing

✔ UGC Scripts — 5 hooks per video, complete shooting brief (setting, shots, editing, CTA)

✔ UGC Creator Sourcing — profiles adapted to your target audience and brand universe

✔ Editor Coordination — production monitoring, feedback, on-time delivery

🚀 Looking forward to connecting

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Cannes (up to 10km)

Purvival
Creative Strategist
E-COMMERCE
August 2025 - Today (10 months)
Cannes, France
**Meta Media Buying**: Structuring, managing, and optimizing campaigns daily. Analyzing KPIs for budget and strategic allocation.

**Creative Strategy & UGC Scripts**: Writing ad scripts based on psychological triggers to maximize hooks and retention.

**Production Management**: Sourcing and managing UGC creators. Writing creative briefs and supervising editing to ensure dynamic and native formats.

**Static Ad Creation**: Graphic design of high-converting Meta Ads visuals.

**Performance Analysis**: Auditing retention metrics and continuously iterating creative concepts to turn data into growth drivers.
UGC Meta Ads Creative Strategy
Digitad
Creative Strategist
E-COMMERCE
May 2025 - December 2025 (7 months)
Cannes, France
Designing creative ads for e-commerce brands (cosmetics, bedding, tourism, etc.)
Adapting visuals for various digital formats (stories, display, etc.)
Writing ad copy aligned with marketing objectives and brand tone
Creative Strategy Content Creation Content Creator Content Marketing Advertising Design
Agence Ero Corp
Media Buyer
E-COMMERCE
June 2022 - November 2024 (2 years and 5 months)
Nice, France
**Strategic management of Meta & Google Ads campaigns**: setup, monitoring, and daily optimization to maximize conversions and ROI.
**Creation of creative briefs**: clear communication of objectives, key messages, and marketing angles to effectively guide asset production.
**Supervision of ad production**: coordination and validation of visuals, videos, and formats adapted to each platform and audience.
**Performance-oriented copywriting**: writing persuasive content for sales funnels (landing pages, emails, forms) to guide prospects through to purchase.
**Performance analysis**: tracking KPIs (engagement rate, clicks, impressions, conversions), adjusting content, and providing optimization recommendations.
Facebook Ads Social Ads Meta Ads Audit Advertising Design Marketing