Freelancer profile translated to English.
Back to original languageAbout Axelle
A graduate of ESCP Europe in Paris with 13 years of experience in digital marketing and 360° communication, I help companies grow their revenue through customer acquisition and loyalty by improving their marketing strategy, particularly through their digital ecosystem.
I worked for 7 years at DigitasLbi France (Publicis) as a digital project manager and 360° campaign PMO for NISSAN and UNILEVER groups. There, I managed projects for website creation and improvement, and more broadly digital strategy, including e-CRM and social networks. I also coordinated Branding and Business to Business projects for THALES and NATUREX groups within the Publicis LMA agency.
Today, I assist my clients GEODIS and ADEQUANCY in their digital transformation by successfully managing projects and diverse teams, often in an international context, with English as the working language.
Versatile and eager for novelty, I enjoy discovering new products and tools, and am also ready to take on the challenges of a growing start-up or SME!
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Chambéry (up to 50km)
Experience
- AP CONSEIL (freelance)Digital Marketing PMOSeptember 2018 - Today (7 years and 9 months)Chambéry, FranceProject coordination missions for large groups and local SMEs:• GEODIS GROUP (World leader in logistics and transport): international website deployment, creation of the Blog and its global Content Factory, integration of a ticketing support system (Zendesk, Service Now), customer acquisition strategy for a new eLogistics solution via online appointment booking and connection with Salesforce• ADEQUANCY (Transition Manager Recruitment): upstream scoping (workshops, mind mapping), Roadmap, Graphic and Website Redesign, Migration of web tracking system from GA to AT INTERNET, monitoring of development over 4 months using agile methodology, Cookies management system• CEZAME CONSEIL (Agency specializing in Inbound Marketing): Inbound Marketing campaigns, LinkedIn customer prospecting (LinkedIn Sales Navigator, Calendly, MS Booking)• ATTILA (National roofing maintenance network): social media and blog management, Yellow Pages advertising space purchase
- PUBLICIS LMAAccount DirectorSeptember 2017 - September 2018 (1 year)Lyon, FranceClients: THALES, NATUREX• Definition of new brand strategy and content• Social Media & PR deployment, brand guidelines• Coordination of 7 people & 6 agencies for the launch of strategic brand projects• Improvement of KPIs and internal processes within the agency and with the client
- DIGITAS LBIProject Management OfficerE-COMMERCEJanuary 2015 - December 2016 (2 years)Paris, FranceFor UNILEVER France and UK, I coordinated as PMO the digital deployment of their new brand "T.O by Lipton" (capsule tea machine), sold 100% online:• Coordination of 3 people and 5 external agencies (PR, Social, Retail, SEO, CRM)• Redesign of the e-boutique, homepage and product pages (sales x3, cart abandonment rate /2 compared to the previous year)• Social Media Management: Instagram, Facebook (contests)• 360° promotional and Growth Hacking campaigns with media plans for peak periods (partnership with Ventes Privées, web banner advertising, Google Ad Words...)• E-CRM Strategy (redesign of emailings, dormant customer campaign) and E-PR (brand ambassadors, partnership with Pierre Hermé, with BHV...)
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Education
- Master 2 in Management (Grande Ecole Program), Marketing MajorESCP EUROPE Business School,2009Master 2 in Management (Programme Grande Ecole), Majeure Marketing
- Exchange semesterUNIVERSITY OF TEXAS, McCombs School of Business,2007Semestre d'échange