AOFreelancer profile translated to English.
Back to original languageAbout Axelle
Community Manager – Specialist in perception and emotional connection.
My role goes beyond management: I align the brand's voice with the sensitivity of its community. Every piece of content is designed to resonate accurately, in line with expectations, weak signals, and emotion.
Creating engagement, yes.But above all: creating lasting and sincere connection.
French
Native or bilingual
English
Fluent
Can work on-site
Cannes (up to 20km)
Experience
- AXELLE DIGITAL LABFREELANCE COMMUNITY MANAGERJanuary 2024 - Today (2 years and 5 months)
- Maison Macéli: Development and deployment of the social media strategy for the company's three divisions (real estate, property management, investment), with content creation and highlighting of high-end services. Design of functional layouts for apartments, houses, and professional spaces, taking technical constraints into account.
- Le Salon by Gigi: Complete management of the hair salon's social networks (editorial planning, lifestyle and product content, stories, reels), in line with the warm and refined image of the place.
- Bonnemaison St-Tropez: Artistic direction and community management for a luxury backgammon brand, with production of high-end content showcasing French craftsmanship and Mediterranean lifestyle.
- CENTRAKOR ALPES MARITIMESCOMMUNITY MANAGER AND INTERNAL COMMUNICATIONSeptember 2023 - October 2024 (1 year and 1 month)
- Social media management and animation: development of editorial calendars, daily publication of engaging content, moderation and interaction with the community to strengthen brand awareness.
- Content creation: design of visuals, stories, videos, and texts adapted to different platforms (Instagram, Facebook, LinkedIn), in line with the overall strategy.
- E-reputation management: active monitoring, responses to reviews and messages, handling of customer feedback to maintain a positive online image.
- Participation in global projects: collaboration with marketing, influencer, and event teams to ensure coherent and creative communication across all media.
- NEW STEFAL HOLDINGCUSTOMER ADVISOR AND E-REPUTATION MANAGERSeptember 2021 - August 2023 (1 year and 11 months)
- Phone support for clients: active listening, provision of personalized advice, and quick resolution of incoming call requests.
- Telephone prospecting: targeted outbound calls to develop the client portfolio and promote the company's offers. E-reputation supervision: responding to online reviews, handling feedback, and contributing to brand image improvement.
- Website management via Prestashop: content updates, product sheet integration, and order tracking to optimize user experience.
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Education
- BACHELOR COMMUNITY MANAGER & DIGITAL CREATIVITYIcademie2024Community Manager & Créativité digitale
- BTS NEGOTIATION & DIGITALIZATION OF CUSTOMER RELATIONSIdrac Business School2023BTS NÉGOCIATION & DIGITALISATION DE LA RELATION CLIENT