About Axelle
- Do you want to appear in the top search results for your niche?
- Do you want to optimize and boost your site's traffic?
- Do you want this traffic to generate conversions and leads?
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- Francofa Eurodis & Cordia (Groupe Rexel)Digital Content ManagerAugust 2020 - December 2024 (4 years and 4 months)Neuilly-Plaisance, FranceContent management and SEO/SEA lead generation strategy management for 2 e-commerce sites:- Editorial SEO (semantic/keyword analysis, content creation, writing, and optimization...) and technical SEO (HTML, internal linking, backlinks, audits...)- Local SEO (Establishment File - formerly Google My Business) for 21 national agencies- SEA: Management of Google Ads campaigns with a web agency (ROI optimization, A/B testing, ...)- Web and print content management (catalog, etc.) via PIM/DAM and CMS- Management of professional digital presence: LinkedIn and YouTube- Monitoring, analysis, and reporting of key KPIs and business action proposals
- Arcane et CompaneoSEA Consultant and Traffic ManagerDIGITAL AND ITJanuary 2019 - May 2020 (1 year and 5 months)Paris, France- Gathering client needs, setting up and optimizing Google Ads and Bing Ads SEA campaigns (in French, Italian, Spanish, and Portuguese markets)- Maximizing SEA campaign ROI (A/B testing, keyword, bid, geographic area optimization, etc.)- Weekly analysis and reporting of key KPIs
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Education
- Master - Connected Marketing & Business DevelopmentSKEMA Business School2018