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Axelle M.AM

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Freelancer profile translated to English.
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About Axelle

  • Do you want to appear in the top search results for your niche?
  • Do you want to optimize and boost your site's traffic?
  • Do you want this traffic to generate conversions and leads?
➡ I would be delighted to assist you with managing your SEO strategy and rigorously managing your content.

Passionate about the digital world and with solid experience in SEO, web content management, and lead generation, I have specialized in optimizing online visibility in the B2B sector.

Specifically, I can assist you with:
✨ **Editorial and Technical SEO**: SEO audits, semantic audits and keyword optimization, competitive benchmarking, on-page and off-page optimization, internal linking, backlinks, and writing high-value-added optimized content.
✨ **Content Management**: Content strategies, multi-format content management (catalogs, communication materials, print, web / e-commerce), PIM / DAM management for information and data consistency.
Product and Landing Page Optimizationto improve conversion
Local SEOand professional social media management, particularly LinkedIn and YouTube, to enhance brand visibility and engagement.

I believe in an approach where every action is designed to integrate harmoniously into an overall strategy.

Outside of work, I am passionate about sports, especially CrossFit and football. I am also interested in stand-up comedy, theater, and nutrition, which helps me understand the importance of a balanced yet dynamic approach, both in daily life and in project management.

Feel free to contact me! I don't really like coffee (incredible but true) but I'd be delighted to discuss your project over a cup of tea or hot chocolate ☕
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Paris (up to 30km)

Experience

  • Francofa Eurodis & Cordia (Groupe Rexel)
    Digital Content Manager
    August 2020 - December 2024 (4 years and 4 months)
    Neuilly-Plaisance, France
    Content management and SEO/SEA lead generation strategy management for 2 e-commerce sites:
    - Editorial SEO (semantic/keyword analysis, content creation, writing, and optimization...) and technical SEO (HTML, internal linking, backlinks, audits...)
    - Local SEO (Establishment File - formerly Google My Business) for 21 national agencies
    - SEA: Management of Google Ads campaigns with a web agency (ROI optimization, A/B testing, ...)
    - Web and print content management (catalog, etc.) via PIM/DAM and CMS
    - Management of professional digital presence: LinkedIn and YouTube
    - Monitoring, analysis, and reporting of key KPIs and business action proposals
    SEO Netlinking SEO Audit SEO Web Writing PIM Search Engine Optimization (SEO)
  • Arcane et Companeo
    SEA Consultant and Traffic Manager
    DIGITAL AND IT
    January 2019 - May 2020 (1 year and 5 months)
    Paris, France
    - Gathering client needs, setting up and optimizing Google Ads and Bing Ads SEA campaigns (in French, Italian, Spanish, and Portuguese markets)
    - Maximizing SEA campaign ROI (A/B testing, keyword, bid, geographic area optimization, etc.)
    - Weekly analysis and reporting of key KPIs
    SEA Google Ads SEA Audit Search Engine Marketing (SEM) Bing Ads SEA

Recommendations

Lorine PonchateauLP
Elsa NaucheEN
Florence PortalFP
Lorine Ponchateau and 2 other people have recommended Axelle

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Education

  • Master - Connected Marketing & Business Development
    SKEMA Business School
    2018

Skill set

Categories