Freelancer profile translated to English.
Back to original languageAbout Axelle
— axellelouard.fr
Former Communication Manager and graduate in Communication Design, I am committed to supporting companies in the Lille metropolitan area and the Hauts-de-France region in their visual identity and communication to enhance their visibility.
Passionate about graphic arts, architecture, and animation, I offer a variety of visual creation services: logo design, visual identity, print and web communication materials, motion design videos, pencil and ink drawing, and digital illustrations, among others.
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 50km)
Experience
- Light MotivReal Project: Design of an identity and layout of a magazinePUBLISHINGNovember 2023 - February 2024 (3 months)La Madeleine, France
- Logotype design
- Typographic choices
- Color choices
- Graphic universe design
- Layout of a 96-page magazine
- KIABICreation of a motion design video for parent-teacher associationsRETAIL (LARGE RETAILERS)July 2022 - September 2022 (2 months)Lille, FranceAs part of a clothing collection drive in nursery and primary schools:Creation of the visual identity on Procreate and Adobe Illustrator: children's drawings, clothes, ...Complete animation on AfterEffectsCreation of additional materials for children and parent-teacher associations:- Explanatory flyers on the life cycle of clothing (Illustrator and InDesign)- Promotional posters for the event (PowerPoint)- Document explaining the event's déroulement (Word)
- GenfitCommunication ManagerHEALTH AND WELLNESSOctober 2016 - October 2022 (6 years)Loos, FranceDesign & update of internal and external communication materials: posters, flyers, financial reports, brochures, digital visuals for social networks, PowerPoint templates and presentations, touch screens, stand elementsCreation and implementation of the graphic charterManagement of CSR projects and design of the first non-financial performance reportDigital communication activities: social media account management, website updatesProject management of the company's major scientific events with follow-up and analysis over 18 monthsInternal support for scientific communicationOrganization of digital events for investor targets (webcasts)
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Education
- Master's in Communication Design ManagementEfficom Lille2018Design graphique, Études de cas de communication 360°, Création d’un site e-commerce
- BTS in Customer Relations NegotiationPROMEO Compiègne (60)2015