Freelancer profile translated to English.
Back to original languageAbout Axelle
Welcome to my Malt profile đđ»
I am a freelance content marketer and operational marketer.
I help companies, startups, and e-commerce businesses in thecreation and structuring of their content strategyto improve their visibility, generate leads, and support their growth.
Here's how I can help you:
âïžContent Creation
- Writing SEO-optimized blog articles
- Writing web content (site pages, landing pages)
- Creating and planning content for social networks
- Writing newsletters and email campaigns
đ
Editorial Strategy
- Defining your editorial line
- Building a content calendar
- Identifying high-potential SEO topics
- Structuring your content marketing strategy
đOperational Marketing
- Analyzing your digital presence (website, content, social networks)
- Optimizing your acquisition strategy
- Implementing marketing funnels and lead generation
- Monitoring performance and continuous optimization
đŻ My goal: to help you create useful, coherent, and high-performing content that attracts your audience and supports your business objectives.
My toolkit đ
- HubSpot CRM / CMS
- SEMrush
- WordPress
- Google Analytics
- Klaviyo
- Shopify
- Mailjet
- Metricool
Feel free to contact me to discuss your content and growth project đ
See you soon,
Axelle
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Axelle GOEBELS EIProject Manager Marketing & CommunicationCONSULTING AND AUDITSFebruary 2021 - Today (5 years and 6 months)Strasbourg, Franceđ Creation of high-value contentI help companies produce strategic content to enhance their visibility and brand image:âą Engaging newslettersâą Social media contentâą Web writing (blog articles, site pages, technical resources)âą Podcasts (editorial preparation, scripts)âą Interviews and expert contentđ Content optimization & performanceâą SEO optimization (structure, keywords, readability, search intent)âą Improvement of existing content to gain visibility and conversionđ Website creation & updatesâą WordPressâą Shopifyâą HubSpotâą Other CMS: I adapt to your ecosystem and toolsđ My goal: to create useful, coherent, and high-performing content to attract, engage, and convert your audience.
- VINAdemiManagerE-COMMERCEOctober 2024 - Today (1 year and 9 months)Guebwiller, FrancePassionate and innovative entrepreneur, I am taking over VINAdemi to revolutionize the way we enjoy wine. My goal is to promote conscious and responsible consumption while offering an exceptional tasting experience. đ·đč My Project: VINAdemiA New Way to Taste Wine: VINAdemi offers half bottles (37.5 cl) of carefully selected wines, allowing for balanced consumption suitable for all occasions.Why VINAdemi?- Reasonable: Enjoy the perfect amount to discover and appreciate without excess.- Responsible: Less waste, more pleasure. An eco-responsible approach that respects the environment and values the winemakers' know-how.- Accessible: An ideal solution for those who want to vary their pleasures or simply taste as a couple without compromising on quality.đč Key Skills:- Project Management: Design, development, and launch of innovative projects with a positive impact.- Leadership: Ability to inspire and lead teams towards a common goal with passion and determination.- Marketing & Communication: Effective strategies to engage and retain consumers around shared values.- Sustainability: Promoting sustainable and eco-responsible practices in the wine industry.đč Vision & Objectives:I am determined to change wine consumption habits by offering a more sustainable and respectful alternative. VINAdemi is more than just a product; it's a new tasting philosophy that places people and the environment at the heart of every half bottle.
- StÀubli - FavergesProject Manager Commercial Excellence and MarketingMECHANICAL ENGINEERINGNovember 2021 - February 2024 (2 years and 4 months)Faverges, France- Collect, process, and organize data to improve decision-making efficiency and make recommendations to support and implement the Marketing strategy (KPIs, dashboards)- Participate in improving customer knowledge throughout the buying cycle (behavior analysis, profiling, scoring)- Manage customer relations in coordination with CRM teams: structure multi-channel campaigns, define target audiences, analyze results- Train sales units internationally on the implementation of marketing campaigns and processes- Analyze the performance of marketing actions to improve their profitability- Participate in the implementation and management of marketing projects- Contribute to the continuous improvement of the service through tools and processes
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Education
- Master's Degree in Data Management, Innovation Marketing & AISup de Pub2021StratĂ©gie dâinnovation et proposition de valeur StratĂ©gie UX et expĂ©rience client Analyse clients Parcours utilisateurs et datavisualisation StratĂ©gie data driven et programme CRM Outils de collecte des donnĂ©es et analyse de la performance Pilotage de projet
- Master's Degree in Event Marketing & Public RelationsSup de Pub2020Veille et marketing dâexpĂ©rience StratĂ©gies Ă©vĂ©nementielles Marketing et communication Ă©vĂ©nementielle Production dâun projet Ă©vĂ©nementiel Digital et Ă©vĂ©nements connectĂ©s Logistique et rĂ©gie Promotion et RP Ăcriture et production de contenus Droit de lâĂ©vĂ©nement