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Description

After 2.5 years of experience in digital within the beauty industry, I have developed solid skills in:

- Cross-functional project management

- Site optimization (UX/UI, Animations, A/B tests, SEO...)

- Data analysis

- Branding / Brand image

Proactive, organized, and creative, I am also proficient in many tools such as Dartagnan, Excel, Google Analytics, Photoshop, and AB Tasty.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

L’Oréal
Digital Animations & Brand Content
FASHION AND COSMETICS
September 2023 - September 2024 (1 year and 1 month)
Paris, France
- Lead on the creation of E-Commerce key moment animation kits: tender, coordination with partner agencies, definition of the global strategy, creation of activation briefs

- Participation in the launch of the 2023 brand campaign: strategic and creative internal monitoring (international team, Europe zone) and external (partner agencies), cross-functional management, support for over 20 markets in campaign deployment, post-launch media performance analysis

- Budget control, monitoring, and negotiation of quotes with agencies
Branding Project Management E-commerce
L’Oréal
E-Commerce D2C
FASHION AND COSMETICS
January 2023 - June 2023 (6 months)
Paris, France
- Development of animation plans for the 3 brands

- Website updates via the Salesforce CMS (SFCC): 7 to 9 sites per brand, UX/UI design, localization of landing pages and product pages, SEO

- CRM and E-Commerce reporting via Excel, Google Analytics, and other internal tools

- Implementation of A/B tests via AB Tasty: one-off promotions with partners, UI/UX optimization, conversion rate optimization

- Creation of assets on Photoshop: Media, CRM, E-shop

- Lead on the creation of 8 bundles: product selection, asset creation, product page writing
E-commerce SEO Animation Plans Adobe Photoshop AB Tasty
Oh My Cream
Digital Marketing & CRM
FASHION AND COSMETICS
July 2022 - December 2022 (6 months)
Paris, France
- Monthly reporting and ad-hoc analysis of the impact of loyalty and acquisition campaigns: Excel, Google Analytics, Shopify, Biron Data, Klaviyo

- Editorial and graphic design of newsletters: 3 to 4 newsletters per week

- Optimization of campaign effectiveness through A/B testing: content, subject line / sub-subject line, sending time

- Redesign of the automated email workflow: +35 triggers, cross-sell, welcome, post-purchase, segmentation, content, recurrence

- Creation, adaptation, and localization of newsletters and automated emails for the UK market (English)
CRM Automated Emails Newsletters Reporting Google Analytics Microsoft Excel