Freelancer profile translated to English.
Back to original languageAbout Axelle
I support you in defining and managing your Marketing strategies.
More than 15 years of experience in large groups, start-ups and SMEs in various sectors: telecom, media, e-health, edTech, hospitality services: CANAL+, SFR, KOMPASS, CEGEDIM Santé, Evidence B, JOHN PAUL.
đVery comfortable in BtoB & tech environments, I have strong skills in marketing, digital marketing (SEO SEA RS) in Growth Marketing and a real customer expertise (User Experience, customer relations, CRM).
đŻI like to have a 360° vision of a business, design a roadmap and help you plan concrete actions, roadmap, planning and budget to help you achieve your business objectives.
đ ïžMy knowledge of tools and my analytical capacity also allow me to set up solution architectures adapted to your type of company, whether for the creation of your website, the implementation of your editorial line or for your acquisition campaigns.
đ I like to create tailor-made dashboards to allow you to manage your actions, analyze your data, and measure your ROI.
đŁ I launched my structure in January 2023 and since then I have been supporting several clients on marketing and communication strategy missions.
đŒ An example of a complete methodology
1 - Carrying out flash diagnostics of your marketing action plan
2 - Strategic recommendations and definition of ST, MT & LT action plans, and in particular on digital levers
3 - Operational implementation of your action plans
4 - Organization and skills development of your Marketing teams
Contact me to find out more!
Axelle
English
Fluent
German
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Orange CyberdefenseOperational Marketing ManagerTECHJune 2024 - Today (1 year and 11 months)Nanterre, FranceTransition manager of the Operational Marketing France team- Go to Market- Campaign Management & CRM- Lead Gen- Key Account Customer Intimacy- Events and Hospitality
- Decor AllianceMarketing DiagnosticCIVIL ENGINEERINGDecember 2023 - February 2024 (3 months)Rouen, FranceMarketing and Digital Diagnostic
- groupe-référencePart-time Marketing and Digital DirectorCONSULTING AND AUDITSNovember 2023 - May 2024 (6 months)
Reviews
SĂ©bastien
CUBE43
Reviewed on 8/17/2023
Axelle was very available, responsive and attentive to the needs of my small business.
She provided us with a new organization of the website, new content more adapted to the personae and a detailed marketing plan, budgeted with clear and concrete actions over the next 4 months.
Axelle has solid skills in marketing and communication strategy. It is with pleasure that I would work with Axelle again!
S
Sylvain
PLES Convergence
Reviewed on 7/5/2023
Axelle was both attentive to our needs, and she was able to direct us to meet the deadlines of the mission. We greatly appreciated her availability and professionalism in leading the transformation of our new site
Recommendations
AD
+4
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Education
- Rebonds NumĂ©riqueOreegami2023Concevoir et dĂ©ployer la stratĂ©gie marketing et communication digitale dâune organisation Piloter et mettre en Ćuvre un plan marketing et communication digital opĂ©rationnel Mesurer, analyser et optimiser lâefficacitĂ© de ses dispositifs digitaux marketing et communication
- AMP Advanced Management Programm - Training for managersEDHEC Business School2019AMP Advanced Management Programm - Formation pour dirigeants