Freelancer profile translated to English.
Back to original languageAbout Axelle
Expert in data and web analytics, I support and advise you on the entire analytics value chain.
My experience in data, IT, and digital marketing allows me to assist you throughout your most ambitious projects!
I support companies, on an occasional or recurring basis, on the following issues:
- Technical deployment of data piloting and visualization tools
- Improvement of user experience and conversion rates
- Digital and strategic consulting
Proficient web analytics tools:
Tag Management: Google Tag Manager Standard & GTM 360, Dynamic Tag Manager, OpenTag
Audience Analysis: Google Analytics Standard & GA 360, Adobe Analytics
Reporting: Data Studio, Klipfolio, Tableau, Google Sheets
A/B Testing Campaigns: Google Optimize, Kameleoon
Automation: Google Cloud Platform, BigQuery, Google Apps Script
Project Management: Gitlab, Zendesk, Jira
Proficient technical knowledge:
HTML, CSS, Javascript, jquery, regex, SQL, R.
With a degree in applied mathematics, I worked for 5 years in Geneva and New York, within the technology department of various investment banks, in market/client data processing and Trading solutions development.
Returning to Lyon in 2017, I joined the Performance department of Tyredating (a Michelin subsidiary) where I was responsible for analytics piloting and BI for a scope of 8 platforms, hosting over 270 sites, in 80 different countries and 40 distinct languages.
French
Native or bilingual
Spanish
Fluent
English
Fluent
Can work on-site
Lyon (up to 50km)
Experience
- Tyredating (filiale Michelin)Data AnalystAUTOMOBILEDecember 2017 - June 2019 (1 year and 6 months)Lyon, FranceMission: Responsible for analytics piloting for various players in the automotive sector.• Data collection setup: KPIs, datalayer specifications, tagging plan, connection to media and third-party tools (chat, heat map, testing).• Agile management of analytics migration from Adobe platform to Google 360 suite.--- Drafting a proposal for a target architecture in the Google 360 suite successfully validated by Google experts. The proposed structure allows for secure, complete, reliable, and manageable data collection while meeting Michelin's contexts, challenges, and user needs.-- Implementation of a clear, partially automated operational process used for every new production release (every 2 weeks).-- Proposal for a secure and easily auditable user management policy, successfully validated by Michelin's digital performance manager.• Implementation of Data Studio dashboards allowing senior management and franchised points of sale (>300) to clearly identify lead generation sources. These dashboards provide a unified, real-time view of information from Google My Business, Google Analytics, Call tracking tool, back office, and CRM.• Management of A/B testing campaigns.• Automation of massive Semrush extractions into Excel via Semrush API and VBA (estimated time saving of three days)
- Société Générale (SGCIB)Equity Trading Engineer (IT)BANKING AND INSURANCESeptember 2016 - November 2017 (1 year and 3 months)New York, United StatesMission: Positioned between traders and sales, my objective is to provide real-time solutions to system problems related to electronic trading (e-trading) and to answer client questions on the entire stock market and order execution.• Risk and data management: automation of manual tasks (data import, market/client event addition) and implementation of monitoring tools using scripting languages (detection of events on our orders, server event management, pricing anomaly detection).• Technical project management: responsible for a daily scrum for agile transmission of business needs to the technical team in New York and India. Responsible for planning, prioritization, analysis, testing, and production releases of fixes and evolutions on trading tools.• Creation of automated reports: weekly data and trends for the various market room teams.• Daily interactions with the FIX teams of exchanges/brokers and our clients.
- HSBC Global Banking and MarketsSystem and Data Engineer (IT)BANKING AND INSURANCEMarch 2015 - August 2016 (1 year and 6 months)New York, United StatesMission: Responsible for the production, technical, and functional support for a new electronic trading platform (e-trading) for HSBC's bond trading floor in NY.• Analysis: for traders on pricing, quotes, and hedging estimations.• Reporting: for management by massively extracting market data.• Risk management: adding control processes to mitigate/anticipate potential failures.• Identification of opportunities for process improvement and tactical engineering for traders.
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Education
- Master of Science MSc in Mathematical EngineeringEPFL – École Polytechnique Fédérale de Lausanne2013Outils: R, SQL, Matlab, C ++, Python Matières: statistique, informatique, probabilité, calcul stochastique, mathématique financière.
Certifications
- Google Analytics Individual QualificationGoogle2017
- ITIL® Foundation Certificate in IT Service ManagementAXELOS Limited2017