Freelancer profile translated to English.

Description

Digital Strategy & Creative Branding | I help brands perform and stand out, between strategy and impactful image.

💻 With over 8 years ofe-commerce expertise between London and Pariswithin international brands, I have a dual strategic and creative profile, combiningcommercial performance management, product image direction, and e-commerce ecosystem structuring.

I support you in developing your online revenue by orchestrating the entire value chain: merchandising, customer journey, logistics, conversion, commercial animation, branding, and photoshoot management.

My approach aims to alignbranding, e-commerce strategy, and performanceto support sustainable and coherent brand growth.

🎞️ As a photographer and art director, I foundedXAOR STUDIOto create powerful and emotional visual universes. Specializing in fashion, editorial, and luxury, **I assist brands from creative conception to the final execution of their photoshoots**.

My role doesn't stop at the image: I also offer strategic recommendations to enhance your visuals and optimize your sales on your website and social media.

📍 A hybrid profile, at the intersection of artistic and strategic, with a true appreciation for imagery and an obsession with detail.

🛠 Tools:

Salesforce/Salesforce Marketing Cloud, Shopify, ABtasty, Quable, Bazaarvoice, MailChimps, Klaviyo, Adobe Suite, Excel...

My work as a photographer: @xaorstudio /

📩 Want to discuss your projects? I'd be delighted to chat.

Axelle

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Antibes (up to 50km), Paris (up to 10km)

Livementor
E-commerce Evaluator
EDUCATION AND E-LEARNING
February 2025 - Today (1 year and 6 months)
Antibes, France
I act as an evaluator for this training organization, where I support and assess students and entrepreneurs in validating skills related to launching and developing e-commerce projects.
E-commerce Strategy E-commerce Website Shopify Store Consulting E-commerce Audit
DIM
E-commerce Consultant
E-COMMERCE
January 2025 - Today (1 year and 7 months)
Antibes, France
Assignments:
- Management and coordination of e-commerce photoshoots
- Product catalog management and product page optimization
- Monitoring deadlines and asset compliance on platforms
- Management of e-commerce promotions, implementation of offers, analysis of KPIs and customer journey, as well as coordination with various internal teams (IT, marketing, logistics, etc.)
Reporting Photo Shoot E-commerce
DIM
E-shop Manager
E-COMMERCE
March 2022 - December 2024 (2 years and 9 months)
Paris, France
- **Manager of the Dim.fr website**: established commercial animation plan, updated editorial pages, launched new collections, monitored sales and analyzed performance.
- **Coordination of various stakeholders**: briefed graphic design agency, collaborated with logistics, acquisition, social media, IT teams, and various service providers (ABtasty, agencies, freelancers).
-Management and monitoring of commercial newsletter campaigns(4 newsletters per week).
- **Website optimization**: product pages, features, content, customer experience, e-merchandising.
-Photoshoot managementfor new collections with the communication department and photo studio.
-Managementof an intern.
E-commerce E-merchandising Project Management Team Management