Freelancer profile translated to English.

Description

French designer based in Paris with nearly 10 years of experience in branding design.

I worked in branding design agencies for several years, which allowed me to acquire strong knowledge and expertise in brand creation and development.

Working on both corporate and consumer/branding, packaging, identity, brand territory and positioning, publishing...

I was Brand Designer Manager within the organizing committee of the Paris 2024 Olympic and Paralympic Games.

Manager of the Brand and Identity creative team of Paris 2024.

In charge of the creation, development, and deployment of the visual identity of the brands and assets of Paris 2024 and the French Olympic and Paralympic Teams.

. Paris 2024 Brand Portfolio (Terre de jeux 2024 / Generation 2024 / Impact 2024 / Olympiade culturelle / Le Club Paris 2024 / Marathon pour tous / Live de jeux / Relais de la Flamme olympique et paralympique / Programme Volontaire)

. The Look Of The Games Paris 2024 (City and Venues/Fields of play)

. Sports Pictograms

. Signage

. All sports equipment (+1000)

. Volunteer / Staff / Officials uniforms

. Paris 2024 Mascots (Phryges)

. Paris 2024 Licensing (styleguides)

. French Olympic and Paralympic Teams

Today, as a freelancer, I am at your disposal to help you create/develop your brand and design materials.

axelleclerc.com

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 10km)

Axel Leclerc
Art Director / Graphic Designer
January 2025 - Today (1 year and 7 months)
Paris, France
axelleclerc.com

Art Direction / Graphic Design
Involvement in creation projects for agencies, clients, and individuals.
Creation of identity and brand development
Packaging creation and development
Creation of style guides, graphic design licensing
Print graphic design (posters, identity, etc...)
Art Direction Graphic Design Branding Visual Identity Brand Guidelines
SUPERUNION BRAND CONSULTING SL
Art Director
DIGITAL AND IT
October 2015 - April 2019 (3 years and 6 months)
Paris, France
Art Direction
Corporate / Consumer
Brand Positioning, Visual Identity, Packaging, Publishing...

Clients: Chivas Regal - Rémy Martin - Louis Roederer - San José - Tollens - CBRE - Data Observer - Nespresso - Délifrance - JTI - Danone - Henkel - Ferrero - Daniel Jouvence
Art Direction Branding Visual Identity Logo Design Packaging Brand Guidelines Positioning Strategy
Axel Leclerc
Freelance Art Director
April 2019 - July 2020 (1 year and 4 months)
Paris, France
Freelance Art Director

Involvement in creation projects for agencies, clients, and individuals.
- Brand creation and development
- Packaging creation and development
- Creation of style guides,
- Print graphic design (posters, identity, etc...)
- Social Media / Web graphic design
Branding Graphic Design Packaging Licensing Merchandising Styleguide Print Graphic Design Poster