Freelancer profile translated to English.
Back to original languageAbout Axelle
Hello, my name is Axelle, I am 31 years old and I support companies in their Marketing and Communication strategy. After various experiences in SMEs and startups, I decided to embark on the freelance adventure to support companies on various projects.
Thanks to my various professional experiences, I have a rather 360° profile, I adapt quickly to different situations and expectations.
My areas of expertise are as follows:
- **Digital Marketing**:
- Web project management
- Creation of web content
- Roadmap monitoring
- Proficiency in software (Webflow, Wordpress)
- SEO optimization
- Lead generation strategy,
- Launch of Social Ads campaigns (LinkedIn, Facebook, Google Ads)
- Creation of Emailing campaigns
- Implementation of Inbound strategy (marketing automation, workflow)
- Performance analysis and proposal for improvement.
- **Internal/External Communication**:
- Creation of visuals, sales brochures, sales materials, etc.
- Newsletter creation
- Assistance in organizing events (trade shows, seminars, client events, webinars, etc.)
- **Customer Communication/User Support**:
- Creation of user journeys
- Support for the adoption of new collaboration methods (user guide, catalog, tutorials, web platform, etc.)
- Implementation of a communication plan to facilitate access and adoption by users (end customers)
Looking forward to discussing your project and needs with you đ€© !!
French
Native or bilingual
English
Fluent
Can work on-site
Nantes (up to 20km)
Experience
- EdflexWebsite ManagerEDUCATION AND E-LEARNINGFebruary 2023 - Today (3 years and 4 months)Nantes, FranceI am supporting Edflex on a Web mission:- Updates to the corporate website (creation of new pages, content, wording, design, SEO optimization, etc.)- Monitoring of the 2023 web roadmap- Management of service providers- Monitoring of KPIs
- EdflexMarketing ManagerEDUCATION AND E-LEARNINGJuly 2022 - January 2023 (7 months)Nantes, FranceEdflex is a SaaS solution that connects organizations with the best training content (MOOCs, videos, podcasts...). Our team of 60+ employees is dedicated to the transformation of corporate training. For nearly 5 years, Edflex has been supporting over 500,000 learners in various industries (public sector, consulting firms, associations, SMEs, large corporations), across different continents (Europe, USA, Latin America, Asia, Africa). ââ Some references among 150+ clients: Total, Air France, AXA, Orange, Croix-Rouge, Generali, Radio France, Wavestone...
- CapVisioDigital Marketing Project ManagerTELECOMMUNICATIONSSeptember 2016 - July 2022 (5 years and 10 months)Nantes, FranceCapVisio is an integrator specializing in videoconferencing solutions and the digitalization of work environments. Our clients seek to profoundly transform their operating methods: stimulate collaborative work, implement agile methodologies, increase efficiency, optimize their square footage, and above all, redefine the contribution of office spaces and strengthen the engagement and sense of belonging of their teams. We offer them tailor-made and integrated solutions by designing simple and user-friendly customer journeys, taking into account the need for secure and efficient administration of a heterogeneous and dispersed fleet of equipment, and integrating these solutions with their information system.
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Education
- Master 2 (M2), MarketingIAE Toulouse, School of Management of the University Toulouse 1 Capitole2018Master 2 (M2), Marketing
- Bachelor of Science in MarketingIPAC2016Bachelor, Marketing