Freelancer profile translated to English.
Back to original languageAbout Axelle
With a background in Human Resources and solid experience as a **Corporate Communication Manager**, I now combine my writing skills with my keen understanding of business challenges to give voice to your projects.
🌟 I am convinced that every company has a story to tell. My role is to give it the voice it deserves.
My areas of expertise:
- Corporate Strategy & Content: Conception of your editorial strategy, highlighting your CSR commitments and your employer brand.
- Writing & Copywriting: Creation of engaging newsletters (internal and external), professional blog articles, and LinkedIn posts (Ghostwriting for executives).
- SEO & GEO (Generative Engine Optimization): Writing content optimized for traditional search engines and conversational artificial intelligences.
- Public Relations (PR): Drafting press releases and press kits to capture the attention of journalists.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- PLANITYCorporate communication managerSOFTWARE PUBLISHINGOctober 2022 - Today (3 years and 10 months)Paris, France
Employer Brand
- Develop and implement Planity's employer brand strategy.
- Lead our Employee Advocacy program (14 employees), generating over 80 publications and more than 400,000 impressions since January 2025.
- Manage the creation of content related to corporate culture and employer branding.
- Oversee the employer brand's presence on LinkedIn, Glassdoor, and other relevant platforms.
Internal Communication
- Design and deploy the annual internal communication plan.
- Plan and organize CSR (Corporate Social Responsibility) initiatives.
- Measure and optimize the effectiveness of internal communication through feedback and data analysis (analytics).
Public Relations (PR)
- Manage the relationship with our external PR agency, ensuring alignment of messages, strategy, and media targeting objectives.
- Coordinate the creation, validation, and dissemination of press releases and press kits to support key announcements and company campaigns.
- Manage advertising campaigns (TV spot/program sponsorship/OOH)
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Education
- Master 2 in Organizational CommunicationCelsa2026Reprise d'études
- Master 1 in Human Resources ManagementIgensia RH2020