About Axelle
- organic social and paid ads
- e-commerce and product pages
- product launches, seasonal campaigns, evergreen content
French
Native or bilingual
English
Fluent
Experience
- Amlan ProductionAI Art DirectorFASHION AND COSMETICSOctober 2025 - Today (10 months)Paris, FranceContextBeauty and cosmetics brands need to produce more and more premium visuals: campaigns, e-commerce, social media, etc., with short deadlines and tight budgets. Traditional shooting is slow and expensive, generic stock imagery breaks brand consistency, and 3D remains out of reach for most editorial calendars. Generative AI allows for the production of photorealistic visuals and animations, consistent with brand guidelines, in a fraction of the time and cost — provided it's guided by real art direction.
Role — AI Art Direction, Image & Motion
- Creation of beauty and luxury visual universes using generative AI: product packshots, sensory still lifes, key campaign visuals, photorealistic content
- AI video production (Kling, Seedance): social media reels, product motion, key visual animation — short (5-10s) and long (30s) formats
- Creation of AI-generated UGC content: AI avatars and beauty UGC videos for social media, supporting campaign performance
- Generation of photorealistic images (Midjourney, Nano Banana Pro, GPT Image) with strict control over product accuracy, color palettes, and brand identity
- End-to-end art direction: from creative intent to multi-format delivery (social media, e-commerce, internal presentation)
- Direct collaboration with brands or integration into agency and creative studio workflows
ResultYou get campaign-level visuals without the logistics of a photoshoot or the delays of 3D: packshots impossible to photograph, product concepts visualized before manufacturing, multi-format variations produced in days rather than weeks.References: Yves Rocher, Perron Rigot. I work on one-off missions, monthly retainers, or full product launch support. - Groupe THALGOAI Visual ProducerRETAIL (SMALL BUSINESS)May 2026 - June 2026 (1 month)Paris, FranceContextPerron Rigot, the French leader in professional aesthetic care, needed to produce visuals of product application (technical gestures in the treatment room, lifestyle visuals, packshots, etc.) for its training, social media, and website. A classic photo shoot involved high costs (studio, models, aestheticians, product logistics) and deadlines incompatible with the deployment schedule. The brand was looking for a credible alternative, without compromising on realism or fidelity to its visual identity.Role — AI Visual Producer / AI Art Director
- Complete art direction: strict adherence to the brand's color code, faithful reproduction of professional equipment and practitioner uniforms
- Generation of photorealistic images through generative AI (Nano Banana Pro, GPT Image) depicting product application in real conditions
- Iterations and quality control to maintain a consistent level of photorealism across the entire series
- Delivery of high-definition visuals, ready for multi-platform use
ResultIn 1 month, Perron Rigot obtained a bank of photorealistic product visuals without any physical shooting: no studio logistics, no model coordination, no product availability constraints. These visuals, indistinguishable from traditional photography and perfectly compliant with the brand guidelines, are now used across three channels: professional training, social media, and website. A single production investment, triple usage. - Yves RocherAI Visual ProducerFASHION AND COSMETICSFebruary 2026 - April 2026 (2 months)Paris, FranceContextYves Rocher's creative teams, pioneers in dermo-botanical cosmetics, needed to present products under development internally with immersive visual supports. The challenge: quickly explore various artistic directions and adapt existing creative concepts, without resorting to costly and slow 3D modeling or a photoshoot, which was impossible for products that didn't physically exist yet. Generative AI became the key to visualizing the invisible: textures, active ingredients, and brand universes even before production.Role — AI Visual Producer / AI Art Director
- Conception and generation of 2 series of conceptual visuals using generative AI (Midjourney, Nano Banana Pro)
- Series 1: photorealistic representation of cosmetic textures and active ingredients (macro shots, materials, product sensory experience)
- Series 2: creation of an immersive brand universe, aligned with Yves Rocher's dermo-botanical DNA
- Adaptation and reinterpretation of existing creative concepts provided by the brand
- Iterative collaboration with a graphic designer from the internal creative teams, directly integrated into the brand's workflow
ResultIn less than 3 months, Yves Rocher's teams had about ten immersive conceptual visuals for their internal presentations of products under development: images impossible to obtain through photoshoots (unmanufactured products) and much faster and more economical than 3D production. This approach allowed for the exploration of multiple visual directions in parallel and the extension of existing creative concepts, providing the teams with concrete support to embody their product concepts from the development phase.
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Education
- BAC STD2AGUE A TRESMES2016