Freelancer profile translated to English.
Back to original languageAbout Axelle
😱 Have you ever met a Psycho-webmarketer? Nice to meet you, I'll explain it to you.
Human psychology applied to design, writing and communication can help you touch your prospects to the heart. You see that feeling when an advertisement or a sales page makes you forget their commercial nature? It is the result of a meticulous analysis of the pragmatic and psychological need.
You can shake up your prospects' emotions and present your services or products with this same sensitivity thanks to a unique emotional environment.
I help you achieve this, here's how:
✓ An UX/UI audit
✓ A proofreading of your content
✓ Writing new content
✓ Designing a conversion strategy
🔰 My guarantees:
- A timed service for fairer billing
- An analytical methodology that is both technical and scientific
- All my supports can give rise to training within your company
What makes me unique on Malt:
📚 A sourced or scientifically standardized content (ex: APA)
🚩 Your design, writing or brand through the prism of cognitive sciences (nudges)
🧠 Your target screened to understand their psychological needs
✌️ The ability to find tons of resources to write my content
🌐 Field experience and university knowledge
Blogger well before being of age, I entered marketing through SEO. After a few contracts in physical and web marketing (2 years of activity), the school benches welcomed me for a psychology degree and a digital humanities master's degree (linguistics, pedagogy, data science). So here I am, with a portfolio of skills qualified as "exotic" by my clients.
So? Shall we work together?
English
Fluent
Spanish
Conversational
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- CarniNatureMarketing Consultant - Webdesign - Content managerRETAIL (SMALL BUSINESS)December 2020 - Today (5 years and 6 months)Villefranche-de-Lauragais, FranceWith Charlotte Lechable (manager), we are engaged in a performance contract. I designed her site (e-commerce), all the content and I run all of her content marketing.
- Pétrone ParisMarketing Technician Consultant - SEO / UXRETAIL (SMALL BUSINESS)June 2020 - Today (6 years)I regularly work with Pétrone Paris to help them prioritize their marketing needs.2020 - SEO Audit2021 - UX/UI Audit (mobile and performance)2021 - Tracking system redesign (website lightening)
- Arthur Cassarin-Grand
On Malt
Marketing mix consultant (UX psycho)January 2020 - January 2020Villefranche-de-Lauragais, FranceMission under confidentiality agreement for the client of another Malt freelancer.Performed onlineUX audit focused on conversion path:- Analysis of the effects on the brand image- Visual structure optimized for conversion- Adjustment of the site structure to facilitate conversion and retention- Page proposals for reassurance and referral
Reviews
Theo
SAS NOVEL
Reviewed on 4/24/2020
The mission with Axelle went very smoothly, with perfect communication and a very good understanding of customer requests
Arthur
Arthur Cassarin-Grand
Reviewed on 1/15/2020
Axelle delivered a work of remarkable quality that greatly seduced my client. Her profile straddling psychology and marketing allowed us to explore very interesting avenues for our purchasing process, customer loyalty and our communication on social networks. Exotic but quite relevant skills, served in a very didactic way despite a non-technical end customer. I therefore highly recommend Axelle and I will be happy to work with her again for future missions.
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Education
- M2 - Digital Humanities (Educational Engineering)Université Montpellier 3 - ITICSpécialisation orientée vers l'expérience utilisateur dans la consommation de contenus numériques (immersion, interactivité) et l'automatisation des interactions avec les utilisateurs (email, chatbot).
- M1 - Digital Humanities (Educational Engineering)Université Montpellier 3 - ITIC2021Médiation numériques culturel, immersion, user-experience, data-science, sociolinguistique et ingénierie pédagogique. Le cursus idéal pour lier l'émotionnel et le numérique.