About Axel J.
French
Native or bilingual
English
Native or bilingual
Experience
- MinsarCreative & Branding DirectorSOFTWARE PUBLISHINGApril 2020 - September 2021 (1 year and 5 months)Paris, FranceI joined the Minsar team as a Web designer and 2D graphic designer to continue the work I started as a freelancer. I redeveloped the brand identity from scratch. I built a new website around an informative strategy, rebranded the application (Studio & XR View), rebranded social media, internal and external communication materials for talks, and redesigned the marketing/communication strategy with the communication manager, which led me to become Creative & Brand Image Director. I was therefore responsible for the development and maintenance of the brand identity, the development of the communication strategy, the animation of teams during the creation of visual content, and I worked closely with the product team to ensure cohesion and harmony between the brand identity and the brand platforms (Minsar Studio, Portal, etc.).I designed the user interface for the new Minsar Studio portal. The portal is a web application that allows users to manage their projects created with Minsar Studio.In collaboration with the communication manager, I was responsible for:- Developing, promoting, and maintaining the brand identity of the company and its products.- Developing the communication strategy.- Leading teams (freelance or internal) to execute a specific project or for the creation of visual content.- Working closely with the product team to ensure cohesion and harmony between the brand platforms (app UI, web portal...).
- HoraceVideo Director/EditorFASHION AND COSMETICSOctober 2019 - December 2021 (2 years and 2 months)Since 2019, I have had the opportunity to work with Horace, the men's cosmetics brand, on several video editing projects.- Editing product demonstration videos- Editing UGC-style videos- Directing and editing a company presentation-style video
- SingulartFreelance DirectorARTS AND CRAFTSApril 2019 - September 2019 (5 months)Singulart is an online gallery and art house connecting artists and collectors. The company's goal is to target art lovers who wish to explore new artistic horizons, embrace new cultures, and be inspired by the works of talented artists they might never have met without Singulart.Production of a promotional film for future buyers.
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