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Axel GromerAG

Axel Gromer

Retail & Fashion Recruiter | Headhunting & Sourcing

€450/day
Toulouse, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Axel

Specializing in retail recruitment (fashion, ready-to-wear, mass retail), I support brands in their Talent Acquisition and field recruitment challenges by combining a dual expertise: 6 years in recruitment and concrete experience in store.

My approach is simple: identify, approach, and recruit qualified retail profiles, quickly operational and aligned with your brand image.

I don't limit myself to posting ads; I activate a complete strategy combining sourcing, direct approach (headhunting), talent mapping, and job board exploitation to capture both active and passive candidates (sales associates, sales advisors, assistants, store managers).

🛠️ METHODS & TOOLS:
• Sourcing & Headhunting: LinkedIn Recruiter, Boolean search, direct approach
• Job Boards & Posting: Indeed, HelloWork, FashionJobs
• ATS & Candidate Tracking: Pipeline management, application tracking, and adaptation to client tools

🎯 METHODOLOGY:
1️⃣ Briefing & Understanding the Need (retail culture, KPIs, brand image)
2️⃣ Multichannel Sourcing (inbound & outbound)
3️⃣ Candidate Qualification: Assessment of retail skills (sales, customer experience, store performance)
4️⃣ Shortlist & Presentation of Targeted Profiles
5️⃣ Onboarding Follow-up: Post-hire support to secure the transition and reduce turnover

💼 FORMATS:
• Recruitment on success
• RPO (Recruitment Process Outsourcing) missions
• Headhunting of retail profiles

My goal: optimize your time-to-hire, secure your recruitment, and ensure high-performing and long-lasting profiles in stores.

📩 Let's discuss your retail recruitment needs.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Toulouse (up to 50km), Montpellier (up to 50km), Albi (up to 40km), Pau (up to 10km)

Experience

  • American Vintage
    Talent Acquisition & Employee Experience
    FASHION AND COSMETICS
    December 2024 - March 2026 (1 year and 3 months)
    Toulon, France
    Structuring scalable employee onboarding (HQ & retail, multi-country)
    Implementation of scorecards & structured interviews → -22% time-to-hire
    Training of 100% of managers in recruitment (HQ & field)
    Coordination of HR / Ops / managers to improve employee experience
    Optimization of HR tools (ATS, Notion, automations)
    Retail Onboarding and Post-Recruitment Follow-up recruitment sourcing Training ATS
  • Tommy Hilfiger
    Managing Partner
    FASHION AND COSMETICS
    April 2022 - July 2024 (2 years and 3 months)
    Montréal, Canada
    Operational management of 50 employees (recruitment, coaching, onboarding)
    Daily briefing on daily goals and remaining monthly objectives
    Commercial management → +15% revenue vs LastYear
    Implementation of a stock & RFID system → -5% losses vs LastYear
    Analysis and management of retail KPIs (IV, PM, UPT, TT)
    Retail Onboarding and Post-Recruitment Follow-up Field Presence Team Management Operational Management
  • STARBUCKS COFFEE FRANCE
    Team Manager
    RESTAURANTS AND FOOD SERVICE
    March 2021 - April 2022 (1 year and 1 month)
    Toulouse, France
    Creation and facilitation of team rituals fostering engagement and performance
    Organization of collective sessions & team building
    Operational daily management of teams (scheduling, supplies, flow)
    Customer development and loyalty
    Strong focus on well-being, integration, and team dynamics

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Education

  • Professional EGC Bachelor's Degree
    Ecole Gestion Commerce Montauban
    2019
    Licence EGC Pro
  • University Diploma in Technology in Business and Administrative Management
    IUT de Tarbes
    2018
    DUT Gestion Entreprise et Administrative

Skill set

Categories

  • Other