Axel Forestier

Thanks to my experience at Zephyr, I not only managed the entire e-commerce part but also contributed to improving the user experience (UX) and user interface (UI) of the site. I worked on custom mockups and their integration to ensure smooth navigation and aesthetics aligned with the brand's identity. This dual expertise allowed me to enhance the online store's effectiveness and optimize the customer experience.

Skills acquired:

•E-commerce site management(Product updates, inventory management, customer journey optimization)

•UX/UI Design(Creation of custom mockups to improve site ergonomics and aesthetics)

•Web integration(Implementation of mockups and integration of custom designs on the platform)

•Digital marketing(Management of email campaigns, SEO, and social media to increase traffic)

•Customer service(Handling requests, tracking feedback and exchanges, improving customer satisfaction)

•Data analysis(Sales tracking, KPI analysis, conversion rate improvement) •E-commerce and CMS tools(Mastery of management platforms and custom integration software)

•Logistics and shipping(Order coordination and tracking with carriers) • Proactive suggestions (Continuous improvement of user experience and process optimization)

My work at Zephyr allowed me to combine e-commerce management, UX/UI design, and technical integration, thus creating a high-performing, intuitive online platform that meets customer expectations.

As a freelancer, I have had the opportunity to develop expertise in UX/UI design, web integration, and art direction. I have worked on various projects, creating custom interfaces, optimizing user experience, and ensuring strong visual consistency through innovative art direction aligned with my clients' needs. My creative and technical approach has allowed me to design unique and effective solutions for each project.

Skills acquired:

• UX/UI Design (Creation of intuitive and ergonomic user journeys, interface design adapted to specific project needs) • Art Direction (Creation of graphic guidelines, development of strong and consistent visual identities) • Prototyping and mockups (Creation of wireframes and interactive prototypes to validate user journeys) • Web Integration (Implementation of custom mockups, responsive design, site performance optimization) • Project Management (Collaboration with clients to understand their needs, coordination with technical and creative teams) • Digital Marketing (Creation of visual elements for online campaigns and social media) • UX Analysis (User testing, feedback, iterations to improve the overall experience) • Mastery of design and integration tools (Figma, Adobe XD, Sketch, HTML, CSS, JavaScript) • Creativity and proactive suggestions (Conception of original ideas aligned with my clients' business objectives) • Versatility (End-to-end project management, from visual conception to technical integration)

My freelance activity has allowed me to master all stages of digital project creation, from the initial idea to the final integration, combining impactful art direction with optimized and technically robust UX/UI solutions.

Thanks to my experience at Triloop, a sportswear brand, I had the opportunity to manage the creation of the brand's visual identity, while working on the UX/UI of the website to offer a fluid experience aligned with Triloop's values. I also collaborated on certain aspects of the products, contributing to the overall consistency between branding, user experience, and product design.

Skills acquired:

• Visual identity creation (Definition of graphic guidelines, logo creation, development of the brand's visual universe)

• UX/UI Design (Conception of the e-commerce site's user experience and interfaces, optimized for conversion and aesthetics)

• Art Direction (Supervision of branding to ensure visual consistency between digital media and physical products) • Product Collaboration (Involvement in certain product aspects to ensure alignment with brand image and customer experience)

• Mockup and prototyping (Creation of wireframes and prototypes to validate site ergonomics and functionalities)

• Brand strategy (Development of brand image to convey strong and attractive values to the target audience)

• Web integration (Technical implementation of UX/UI mockups on the e-commerce platform)

• User experience optimization (Improvement of the customer journey, responsive design, and site performance enhancement)

• Proactive suggestions (Innovations in branding and interface to strengthen the brand's identity)

• Teamwork (Collaboration with product, marketing, and technical teams to ensure project consistency)

My role at Triloop allowed me to create a strong and recognizable identity while ensuring a fluid and engaging user experience, thus contributing to the brand's visibility and performance in the sportswear sector.