Axel Decruy

Reporting, ROI analysis & multichannel management – 6 countries

At Spartoo, I actively participated in the paid acquisition strategy in several European markets, with a clear focus on profitability (ROI) and campaign performance.

My responsibilities:

Optimization of SEA campaigns on Google Ads (Search & Display): targeting, bid adjustments, ad copywriting, keyword analysis, A/B testing.

Management of affiliate campaigns via partner platforms and performance tracking.

Management of price comparison sites (Criteo, Google Shopping, others) to maximize product visibility.

Creation of display campaigns to support brand awareness and conversion.

Creation of automated reports for tracking key KPIs (CPC, CPA, ROAS, conversion rate).

Management area:

6 European countries: Spain, Poland, Italy, Slovenia, Slovakia & England

Adaptation of strategies according to local specificities: user behavior, language, budget, seasonality

Trade campaigns & digital lever management (Google Ads, Facebook Ads)

Within the digital marketing team at Fnac, I contributed to the implementation of commercial operations across several acquisition channels, with a clear objective: to generate qualified traffic and conversions during key commercial periods.

My responsibilities:

Creation and management of Trade campaigns on Google Ads (Search, Display, Shopping) and Facebook Ads: precise targeting, ad copywriting, dynamic retargeting.

Implementation and monitoring of special operations (sales, Black Friday, Fnac days, product campaigns) in coordination with merchandising teams.

Daily monitoring of KPIs (impressions, clicks, CPC, ROAS, conversions) to identify high-performing levers and adjust budgets in real-time.

Collaboration with CRM & Data teams for better audience management.

Reporting, ROI, and optimization of acquisition campaigns through various channels: SEA (Google Ads), affiliate marketing, price comparison sites, and display advertising