Freelancer profile translated to English.

Description

👋 Freelance Business Developer & Sales Manager with over 8 years of experience, I support startups, scale-ups, and large corporations in structuring their commercial growth, optimizing their go-to-market strategy, and developing high-potential accounts in B2B and e-commerce.

🔹 My Business Expertise

Commercial Strategy & Development

🚀 Definition of go-to-market strategies: segmentation, positioning, vertical creation, and offer structuring

🎯 Offer structuring and commercial storytelling: differentiating value proposition and objection handling

📈 Optimization of growth levers: acquisition, upsell/cross-sell, and margin optimization

Strategic Prospecting & New Account Acquisition

🎯 Development of multi-channel prospecting strategies and definition of targeted ICPs

🚪 New account acquisition: decision-maker mapping, appointment setting, and creating opportunities from scratch

📊 Pipeline structuring and optimization to maximize conversion rates

Key Account Management

📈 Management and development of strategic portfolios with dedicated account plans

🤝 Negotiation and closing with complex sales cycle management

🔄 Retention and identification of expansion, upsell, and recurring revenue security opportunities

Performance & Data Management

📊 Definition and monitoring of commercial KPIs (Revenue, Margin, Conversion, Sales Cycle)

🔎 Data analysis to guide strategic decisions and prioritize ROI

⚡ Implementation of reporting and continuous improvement of commercial processes

🔹 Why Work Together

✔ Results-oriented business vision

✔ Structured approach without unnecessary complexity

✔ Strong adaptability to client challenges

✔ Experience with portfolios > €1.5M

✔ Performance, data, and measurable impact culture

📩 Shall we discuss it?

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Marseille (up to 50km), Toulon (up to 50km), Lyon (up to 30km)

JOW
Senior Business Partner
E-COMMERCE
July 2025 - February 2026 (7 months)
Paris, France
Context
Jow is the leading foodtech app for shoppable recipes in France, used by over 9 million users, connected to over 90% of the food e-commerce market, and partnered with more than 150 brands.

Objective
To structure and launch a new commercial vertical to address new market segments, diversify revenue streams, and accelerate B2B monetization.

Intervention / Achievements
- Design and deployment of a new offering: positioning, value proposition, pricing, and go-to-market strategy.
- Construction of personas, sales arguments, and commercial materials.
- Deployment of 360° prospecting (cold calling, ABM, events), with over 25 accounts activated in 3 months.
- Negotiation and development of strategic partnerships.
- Close collaboration with product, marketing, and data teams to optimize product-market fit.
- Continuous improvement of retail media solutions through analysis of customer feedback (KPIs, pricing, contracts).

Impact
- Opening of new markets and sustainable structuring of the vertical.
- Direct contribution to B2B revenue growth.
Commercial Strategy B2B Prospecting Business Development Commercial Negotiation Business Developer
Deliveroo
Senior Sales Manager
AGRICULTURE
June 2024 - June 2025 (1 year)
Paris, France
Context
Deliveroo is a major player in meal delivery in Europe, the second-largest player in the French market. Deliveroo Editions is a strategic offering dedicated to brands and partners, enabling them to optimize their presence through dedicated kitchens and integrated growth solutions.

Objective
To develop and structure the Deliveroo Editions offering, accelerate the integration of new partners, and enhance commercial performance by restructuring methods, tools, and team organization, while strengthening internal adoption.

Intervention / Achievements
-Management of the Deliveroo Editions commercial strategy and development of the partner network.
- Structuring of targeting, prioritization, and commercial processes to maximize commercial performance.
- Overhaul of the pitch, working methods, and management tools.
- Prospecting, onboarding, and negotiation of annual plans with key accounts.
- Evangelization of the offering internally with sales, operations, and support teams to enhance understanding, buy-in, and value.
- Management and coaching of a Sales Manager.

Impact
-Integration of over 9 new strategic partners.
- Better adoption and appreciation of the Deliveroo Editions offering internally.
- Sustainable improvement in commercial efficiency (+10pts R1 conversion)
- Enhanced attractiveness of the offering to large accounts.
Key Account Management Sales Management Business Development Foodtech E-commerce
Les Restos du Coeur
Sales Strategy Manager
CIVIC AND SOCIAL ORGANIZATIONS
September 2022 - September 2023 (1 year)
Paris, France
Context
Les Restos du Cœur is among the top 10 French solidarity associations and represents nearly 35% of the food aid distributed in France. Its action relies heavily on partnerships, patronage, and collection schemes to sustainably fund its social missions.

Objective
To structure and enhance the value of the Corporate Patronage & Partnerships department's offering, prioritize sales efforts, and deploy analysis tools to optimize partnership performance and fundraising.

Intervention / Achievements
- Analysis of the Partnerships and Sponsorship department's needs to identify growth levers and strategic priorities.
- Structuring of the value proposition for partners and patrons, and deployment of short and medium-term commercial strategies.
- Implementation of tracking, reporting, and management tools, with prioritization of actions and exploitation of partner and historical donation data.
- Market trend analysis to identify opportunities.
- Support for teams in adopting new tools and methods.

Impact
- Clarification and strengthening of the Corporate Patronage & Partnerships offering.
- Enhanced ability to anticipate patronage opportunities.
- Improved visibility of commercial and financial performance.
- Optimization of resource allocation and priorities.
Commercial Strategy Business Plan Development Business Development Non-profit Sector Performance Management