Freelancer profile translated to English.

Description

With over twelve years of experience, in agencies, freelance, and client-side, my expertise in 360 graphic design is very broad. I have worked for diverse and prestigious brands, and for demanding clients.

Currently a freelance Art Director in WebDesign, with current tools (adaptive and responsive design - UX/UI), I have also worked in print (visual identity, packaging, corporate communication). I master the graphic chain and the different stages of the creation process, with great precision and a keen eye for detail.

I also manage a team of creatives.

Languages

English
Fluent

Workplace preferences

Can work on-site

(up to 50km)

Padawan Group Ltd
Creative Manager / Senior digital Art Director
E-COMMERCE
June 2015 - Today (10 years and 11 months)
• Organization and Management
- Implementation of the strategy and design of websites and applications, with the latest trends (new features and customer-centric)
- Social media strategy, localization for new site launches
- Management of creative teams, guarantor of quality in the creation process

• Design and creation
- UI / UX optimization for e-business, from prototype to final product
- Use of personas and scenarios / Localization of apps for each country
- Creation in responsive design and flat design...
- Design of marketing materials, responsive landing pages, banners,
mailings, presentations, and social media
- Redesign of main pages, benchmarking, trend analysis
Free lance
WEB AND OFFLINE ART DIRECTOR
LUXURY GOODS
May 2014 - June 2015 (1 year and 1 month)
Multi-channel creative recommendation and optimization, tool coordination - Creation of 360° materials, and campaign development

• Online and offline communication management and strategy
- Art direction and definition of the 360° strategy and tools, following a brief
- Creation of press ads, POS displays, event materials, catalogs
Clients: Oceanographic Museum of Monaco, Lacoste L!VE, Orangina, Tormore Whisky, MoutonCadet, Pierre Hermé, Crush Magazine, Gilles Rosier, Hotel Renaissance, medical: parasitology etc...

• Digital communication and viral marketing strategy
- Definition and implementation, information architecture
- Creation of websites and applications - AAA accessibility (W3C level)
- Art direction on social networks (product launches, games, buzz...)
Clients: Givenchy (Gentleman Only Perfume), Producers’ Club Theater, Crush Magazine, Lucie Lucas

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Advertising & Direct Marketing
ECV Paris
2003

Axel Bouree

CREATIVE MANAGER / SENIOR 360 ART DIRECTOR

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