Freelancer profile translated to English.
Back to original languageAbout Axel
I am an AI Video Producer & Creative Director with over 18 years of experience in the audiovisual and film industry, specializing in video content for brands, advertising, and social media. I combine cinematic storytelling with artificial intelligence to create impactful, contemporary, and results-oriented visual pieces.
My career began in traditional film and audiovisual, where I worked in directing, screenwriting, editing, color grading, and production, including drone filming and advertising projects. Today, I apply all that creative and technical background to a more agile, efficient, and scalable approach thanks to generative AI, optimizing time, costs, and formats without sacrificing quality or brand identity.
I work with brands, agencies, and companies looking for videos that communicate, position, and convert, from reels and social ads to brand content and digital campaigns. I don't just execute: I analyze the brand, propose creative concepts, and rethink audiovisual branding so that each piece has coherence, intention, and personality.
What I bring to projects
• AI Video & Generative Content
• Creative direction and conceptualization
• Screenwriting and visual storytelling
• Video production and editing
• Color grading
• Drone video
• Advertising and social media content
• Brand content for brands, hotels, and lifestyle
My way of working is based on clear communication, agile processes, and a strong focus on business objectives, taking care of every detail from the initial idea to the final delivery.
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- Nao cinematograficaAudiovisual ProductionFebruary 2014 - February 2019 (5 years)Barcelona, SpainDuring my time at NAO Cinematográfica, I developed a transversal and creative role, participating in multiple audiovisual projects of various natures (advertising, corporate content, creative and narrative pieces), taking on responsibilities in all phases of the process:• Integral audiovisual productionManagement and coordination of projects from conceptualization to final delivery, team organization, filming planning, and time and resource control.• Camera operatorOperation of cinematic and digital cameras, shot composition, visual narrative, and aesthetic adaptation according to the project type.• Director of Photography (DOP)Design of the visual look, lighting, lens selection, camera movements, and aesthetic coherence according to the story and the client's branding.• Drone operatorCapture of cinematic aerial images for advertising, tourism, and creative content, complying with current regulations and adding narrative and visual value.• Editing and post-productionVideo editing, narrative rhythm, color correction, basic color grading, and finalization of pieces for different formats and platforms.• Multidisciplinary work on multiple projectsAbility to adapt to different teams, production scales, and visual styles, providing creative and technical solutions at each project phase.This experience allowed me to develop a global vision of the audiovisual process, combining creativity, technique, and efficiency, and delivering solid and coherent results in demanding production environments.
- The nao s.lAI Video Producer - Creative DirectorSOCIAL NETWORKSMarch 2009 - Today (17 years and 3 months)Barcelona, SpainI help brands, agencies, and companies transform ideas into audiovisual content that connects, positions, and converts, combining creative direction, cinematic storytelling, and artificial intelligence technology.With over 18 years of experience in the audiovisual sector, I have directed and produced video projects for advertising, branding, social media, and hospitality, working with both creative teams and directly with final clients.My differential value lies in uniting strategy, creativity, and execution, offering modern, efficient visual solutions aligned with business objectives.🚀 What I can contribute• AI video production (reels, ads, branded content, social media)• Creative direction and conceptualization• Visual storytelling and screenwriting• Audiovisual branding and brand tone• Premium content for hotels, tourism, and lifestyle• Content optimization for social media and digital campaignsI don't just execute: I analyze the brand, propose ideas, and rethink the branding so that each piece has coherence, impact, and its own personality.🎯 How I work• Clear and direct communication• Agile and professional process• Results-oriented approach• Delivery with attention to every detailI get involved in each project as if it were my own, contributing creative vision and practical solutions from the first briefing to the final delivery.
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Education
- Audiovisual productionCP Villar2010🧠 Concepto y narrativa • Guion (cine, TV, publicidad, contenidos digitales) • Lenguaje audiovisual • Storytelling y estructura narrativa • Análisis de proyectos y formatos 📸 Imagen y cámara • Operación de cámara • Composición y encuadre • Iluminación • Dirección de Fotografía (DOP) • Uso de ópticas y movimientos de cámara 🎧 Sonido • Captación de sonido directo • Microfonía • Edición y diseño sonoro • Mezcla básica 🎥 Producción • Producción ejecutiva • Planificación de rodajes • Presupuestos • Gestión de equipos y recursos • Localizaciones y permisos ✂️ Montaje y postproducción • Edición de vídeo • Ritmo narrativo • Corrección de color / etalonaje • Postproducción para distintos formatos 🚁 Nuevas tecnologías • Drones aplicados al audiovisual • Cámaras 360º • Streaming • Flujos de trabajo digitales 📺 Formatos y medios • Cine • Televisión • Publicidad • Documental • Contenido para redes sociales y plataformas digitales 📜 Industria y legal • Derechos de autor • Contratos • Distribución • Festivales y mercados audiovisuales ⸻ 🎯 Qué perfil se forma • Productor/a audiovisual • Director/a • Director/a de Fotografía • Operador/a de cámara • Montador/a • Técnico/a de postproducción • Creador/a de contenidos ⸻ 🔑 Qué habilidades se desarrollan ✔ Creatividad visual ✔ Organización y liderazgo ✔ Capacidad técnica ✔ Trabajo en equipo ✔ Resolución de problemas ✔ Visión global del proyecto