Freelancer profile translated to English.
Back to original languageAbout Axel
Growth Marketing & Automation
I offer services to improve:
- Your multichannel campaigns (email, SMS, push, LinkedIn Agents)
- Automate your prospecting and recurring tasks
- Deploy personalized AI use cases according to your business processes
- Accelerate your lead sourcing
- Audit your processes, propose solutions, and support you
- Improve your inbound
- Create/Optimize your landing pages
- Deploy and improve your CRM (B2C / B2B)
- Improve the custom tracking of your products
I propose a strategy based on the AARRR model to generate growth for your company:
- Acquisition: How do your customers find you?
- Activation: How to optimize and maximize their first experience?
- Retention: How to ensure your customers come back?
- Revenue: How can your customers generate more money for you?
- Referral: How to make your customers Ambassadors of your brand/product.
Notion ERP
Tired of juggling too many expensive and complex tools? Need to centralize your company's tools in one place?
I create all-in-one, personalized, and accessible ecosystems for VSEs/SMEs to:
- Simplify your processes
- Centralize your tools
- Increase productivity
- Reduce costs
- One tool to rule them all and centralize: CRM (Pipedrive, Salesforce), project management (Jira, Trello...), editorial calendars, LMS, documentation (Confluence), forms (Typeform, Google Forms)... and much more.
- Estimated annual cost: €100 to €200 👉 instead of €5,000 to €10,000 for traditional solutions.
- My promise: a tailor-made, simple, and powerful solution that adapts to your specific needs.
AI Use Cases and Automations
- Automate recurring and low-value-added tasks
- Boost your prospecting
- Improve data quality
- Accelerate your internal processes
- Enrich your customer contacts and databases
French
Native or bilingual
Can work on-site
Lyon (up to 10km)
Experience
- MichelinGrowth Marketer & Data Acquisition ManagerTECHAugust 2021 - Today (4 years and 10 months)Lyon, France
DATA ACQUISITION MANAGER
I currently manage one of Truckfly's strategic pillars concerning data acquisition (quantity and quality of data). Our common goal is to contribute to this adage:- Better (Quality):Have quality data for our users and B2B partners with a focus on freshness and reliability, to maintain our position as European leader in road transport data.
- Fuller (Quantity):Obtain more and more data to foster expansion in Europe and densify the coverage of stopover points for our drivers.
- Easier:The objective is to simplify/streamline processes to achieve our goals faster, all with agility.
**Success:- ✅+72% growth in the database in 2 years
- ✅+36% data completion
GROWTH MARKETER
- Deploy digital strategies for the benefit of Truckfly by Michelin to amplify revenue through B2C/B2B Lead acquisition using the AARRR framework.
- Campaign management with external service providers
- Optimize internal processes by implementing custom tools (LMS, RetEx, Agile test book, ...)
- Conduct cold emailing / Multi-channel / Newsletter campaigns
- Implement marketing automations
- Create and deploy landing pages
- Implement and deploy a complete tracking strategy on web pages (Google Analytics 4, Google Tag Manager, Clarity/Hotjar)
- Create KPI management dashboards (Google LookerStudio, BigQuery)
- Technical referent for the digital stack (configuration, migrations, trainer)
- SKALE Business SchoolGrowth & CRM OperationsEDUCATION AND E-LEARNINGNovember 2024 - May 2025 (6 months)Paris, France
B2B Acquisition – Sourcing & Outreach
- Sourcing and enrichment of contacts (schools & companies)
- Identification of partner companies for placing students in work-study programs
- Activation of outbound sequences via La Growth Machine
- Implementation of automated activation and follow-up campaigns
B2C Acquisition – Landing Pages & Conversion
- Integration and production of landing pages (WordPress / Elementor)
- Connection of forms to CRM tools via Zapier
- Optimization of registration processes (Open Days, deferred enrollments, etc.)
- Structuring of lead flows → CRM → marketing automation
CRM & Marketing Automation
- Integration of leads into an internal CRM
- Synchronization of internal CRM with Brevo (Via API & Zapier)
- Configuration of automated workflows (email & SMS)
- Implementation of no-show prevention sequences for open days
- Implementation of follow-up sequences after certification for RNCP accreditations (France Compétences)
- Diagram informatiqueWeb DeveloperTECHMay 2021 - July 2021 (2 months)Saint-Etienne, FranceSpecific development of B2B e-commerce websites with Symfony, particularly for BigMat and Casino France (Casino, Vival, Spar).Use of HTML, CSS, object-oriented PHP, Twig, JavaScript, jQuery, SQL. Web technologies: Bootstrap, Webpack, Composer, Yarn, Git flow.
Reviews
No review details to display
Axel has chosen to keep their written reviews private.
Recommendations
CF
+1
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Level 7 RNCP Title - Master's Degree, Computer Science and Project ManagementInstitut G42024Titre RNCP de niveau 7 - Bac +5, Informatique et Management de Projets
- DUT in Multimedia and Internet Professions, Digital and Multimedia Communication / MultimediaUCA IUT Le Puy en Velay2021DUT métiers du multimédia et de l'internet, Communication numérique et média / multimédia