Freelancer profile translated to English.
Back to original languageAbout Awatef
For 6 years, I have been supporting my clients in the design, deployment, and optimization of viral communication and marketing campaigns on Instagram and Facebook, combining content strategy, creation, advertising targeting, and performance analysis to maximize visibility, engagement, and conversions.
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Remote only
Primarily works remotely
Experience
- (Instagram/Facebook)-Multi-clientsSocial Media & Growth ConsultantJanuary 2023 - Today (3 years and 7 months)• Setup & optimization of Meta Ads• Management of viral campaigns (Reels/Stories/UGC): framing, format selection, editorial calendar, creative guidelines.• Acquisition & conversion strategy: funnels (landing/DM/WhatsApp), offers, sequences, journey optimization.
- Karoui & CoCampaign Manager / Community & InfluenceJanuary 2020 - January 2023 (3 years)• Design and orchestration of "viral loops": sharing mechanics, contests, incentives, referrals, UGC, challenges.• Influencer & partnership management: sourcing, briefing, negotiation, tracking (codes, UTM links), impact analysis.• Production of performance-oriented content: hooks, Reels scripts, storytelling, multi-variant variations.
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Education
- Advanced Technician Certificate in Management Information SystemsFacebook Blueprint2018BTS Informatique de Gestion