Freelancer profile translated to English.
Back to original languageAbout Avril
With 20 years of experience in qualitative studies and a solid background in demanding environments, I support companies and institutions in precisely understanding the behaviors, motivations, and expectations of their target audiences.
Experienced in sensitive projects, I guarantee a high level of rigor and analytical quality, and can intervene on a wide range of issues: innovation, customer journeys, product usage, brand positioning, communication.
Open to all sectors, with strong expertise in health / cosmetics / agri-food.
Methods: field immersion, individual interviews, focus groups, creative or exploratory workshops.
Objective: to produce useful, actionable, and insightful analyses for marketing, research, innovation, and strategy teams.
Available as a freelancer to strengthen your teams or take full charge of your studies, I can also rely on a proven network of specialized freelancers to build tailor-made teams.
French
Native or bilingual
Can work on-site
Paris (up to 10km), Toulouse (up to 10km)
Experience
- FREE LANCEQualitative Studies DirectorSeptember 2006 - Today (19 years and 9 months)Paris, France- Development of methodological tools (interview guides, moderation guides)- Qualitative interviews with various audiences (customers/prospects for consumer products, hairdressing professionals, healthcare professionals and patients)- Moderation of focus groups- Analysis and writing of study reportsHealth Expertise ++Regular collaboration with the health departments of various research institutes for qualitative studies (understanding and evaluating care challenges, product pre-testing, assessment of sales aids, etc.)Intervention in multiple therapeutic areas: oncology, hematology, immunology, gynecology, neurology...--> some examples: understanding the care pathway and the impact of new therapeutic options in different indications (invasive or non-invasive bladder tumors, hepatocellular carcinoma, multiple myeloma...); evaluation of therapeutic strategy and care pathways in pathologies such as rheumatoid arthritis, multiple sclerosis, atopic dermatitis, ankylosing spondylitis, etc.Cosmetics / Beauty Expertise ++- Monitoring of numerous hair workshops for a major cosmetics product group (hair coloring / straightening product tests)--> observation of hairdressers/consumers in real conditions, moderation of interviews, analysis and reporting of results--> community management on cosmetic/beauty topics- B2C studies for perfumery / jewelry brandsOther sectors: consumer goods (especially agri-food), banking/insurance, cultural sector, media
- occurrenceResearch Executive / "Media Relations" DepartmentPRESS AND MEDIASeptember 2004 - August 2006 (2 years)Paris, FranceMedia image assessments: definition and construction of methodological tools, media monitoring and corpus analysis, writing and reporting in qualitative and quantitative deliverables
- Stages d'observation auprès de sages-femmes3 observation internships of 3 to 5 days each with midwives, in hospital and private practice settingsMEDICALDecember 2017 - March 2019 (1 year and 3 months)Nantes, France
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Education
- DESS Written Communication IntelligenceParis V René Descartes, SHS Department2004
- Bachelor's and Master's Degree in Modern LiteratureParis IV Sorbonne2002Avec option FLE (français langue étrangère) Et 3 stages d'observation réalisées dans le secteur de l'Edition (Relations Presse)