Freelancer profile translated to English.
Back to original languageAbout Aviva
Salesforce Consultant, specializing in Salesforce development and marketing. I support my clients with expert advice and advanced solutions.
With over 8 years of experience in Salesforce, I have contributed to various projects in diverse sectors: luxury ready-to-wear, training, personal services.
My skills include:
Marketing Cloud - SFMC
- Design of customer journeys on Marketing Cloud
- Database segmentation and cleansing
- AMPScript development on Marketing Cloud
- Market analysis and marketing techniques
Salesforce Developer - Sales Cloud - Service Cloud - Financial Cloud
- Salesforce Audit
- Salesforce Solution Architect
- Custom Salesforce solution development (Apex, LWC…)
- Salesforce Debugging
Salesforce Integrator
- Salesforce Administration
- Salesforce Solution Integration
- CRM Migration
- Salesforce Solution Deployment
- Data Model Design
Salesforce Trainer
- Marketing Cloud Training
- Sales and Service Cloud Training
- Workflow Training
Salesforce Reporting - Dashboards
- KPIs
- Dynamic and customized dashboards
- Foresight
Some examples of projects led:
- Creation of new CRMs (Sales, Service, and Commerce Cloud) with website integration and monitoring dashboards
- Migration of several CRM databases developed in PHP to Salesforce
- Takeover of projects from other providers and process optimization
- Integration of external tools to Salesforce such as calling software, delivery software, or online payment interfaces
- Design and development of customer journeys on Marketing Cloud
Do not hesitate to contact me to discuss how I can help optimize your Salesforce CRM operations and achieve your goals.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- B.Braun Group
On Malt
SFMC SupportMEDICALMay 2026 - May 2026Paris, FranceDesign and implementation of a complete customer satisfaction measurement solution (NPS) integrated with Salesforce.Achievements:- Design and deployment of the end-to-end NPS journey.
- Creation of automated journeys in Salesforce Marketing Cloud.
- Implementation of an NPS scoring system and segmentation of respondents.
- Bi-directional data synchronization between Marketing Cloud and Salesforce CRM.
- Automation of follow-ups based on customer responses.
- Updating Salesforce records with NPS scores and satisfaction information.
- Creation of reports and dashboards for customer satisfaction monitoring.
- Optimization of the customer experience through personalized automation.
- Management of consents and communication preferences.
- Support for business teams in defining customer journeys and performance indicators.
- B.Braun GroupSalesforce Marketing Cloud SupportMEDICALDecember 2025 - Today (8 months)Paris, FranceMarketing Cloud Activation, Deliverability & ManagementObjective: Ensure reliable SFMC usage, improve deliverability, structure marketing management, and secure campaign activations.Achievements:SFMC User Audit
- Analysis of access, roles, licenses, and actual usage to secure the platform and optimize costs.
Sender Profile Implementation- Structuring sending identities (From Name, From Email, Reply-To), alignment with deliverability strategy and domain compliance.
Journey Debugging and Optimization- Analysis of entry, data, decision, and email errors to secure automated journeys.
Definition and Implementation of KPIs + Monitoring Dashboards- Creation of business and marketing indicators (campaign performance, engagement, deliverability, conversion) with operational dashboards.
Implementation of Individual Email Results Tracking- Activation and structuring of individual performance tracking for in-depth analysis of email interactions.
Team Support and Training- Skill development on SFMC usage, data best practices, campaigns, and journeys.
Deduplication Strategy Definition- Multi-source analysis, definition of business rules, and recommendations for cleaning and prevention.
Bounce Handling Strategy Definition- Implementation of Hard/Soft Bounce management rules, automatic exclusion, deliverability protection.
Implementation and Structuring of Marketing Cloud Campaigns- Campaign creation, asset structuring, and securing sending processes
- CAPTAINVETSalesforce Marketing Cloud AuditBANKING AND INSURANCENovember 2025 - January 2026 (2 months)Paris, FranceMarketing Cloud & Data QualityObjective: Secure Marketing Cloud implementation, ensure marketing data reliability, and optimize automated journeys.Achievements:Salesforce ↔ SFMC Connector Implementation
- Connector configuration, synchronization of necessary objects, validation of data flows, and securing exchanges between CRM and Marketing Cloud.
Segmentation and Data Extensions Structuring- Creation and optimization of Data Extensions, definition of marketing segmentation rules, and structuring of the data model to facilitate marketing activations.
Deduplication Strategy Definition- Duplication source analysis, definition of business rules (email, subscriber key, multi-source CRM/Marketing), technical recommendations, and cleaning plan.
Journey Debugging and Optimization- Blockage analysis, correction of data/entry/decision errors, journey validation, and trigger security.
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Education
- BSc Computer ScienceTouro College University2016
- DEUG MathematicsUniversity of Franche-Comté2015
Certifications
- Salesforce Administrator 201 CertificationSalesforce2022
- Salesforce Architect CertificationSalesforce2022