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Description

I help startups, SMEs, and growing companies develop their visibility, acquisition, and marketing strategy.

I work on marketing strategy, digital project management, and operational piloting of actions.

SEO & Content Strategy

• SEO Audit

• Website SEO Optimization

• Keyword Research

• Editorial Strategy

• SEO Content Writing

• Creation of multilingual blogs and content

• Internal Linking Optimization

• SEO Competitive Analysis

Project Management

• Web Project Management

• Coordination of teams and service providers

• Content production monitoring

• WordPress site management and updates

• CMS Structuring

• Website Redesign Management

• CRM and database management

LinkedIn & Personal Branding

• LinkedIn Profile Optimization

• LinkedIn Content Strategy

• Editorial Calendar

• Post Writing

• Community Management

• B2B Visibility Development

• Lead Generation via LinkedIn

Copywriting & Acquisition

• Landing Page Writing

• Sales Page Copywriting

• Email Marketing & Newsletters

• Brand Storytelling

• Conversion Optimization

• Acquisition Funnel Structuring

• LinkedIn Prospecting

Market Research & Business Strategy

• Market Research

• Competitive Benchmarking

• Business Plan Construction

• Investor Pitch Deck Creation

• Fundraising Support

Why work with me?

• A perspective that is simultaneously marketing, business, and operational

• Results-oriented approach

• Ability to autonomously manage digital projects

• Perfectly bilingual French / English

I can work on a specific mission on an occasional basis or support you with more global marketing challenges.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Senior Team Ltd
Chief Marketing Officer for Foreign Markets
HEALTH AND WELLNESS
July 2024 - Today (2 years and 1 month)
Jerusalem, Israel
Client Context
Senior Team assists families in finding retirement homes and support solutions for seniors internationally. The company wanted to accelerate its development in several foreign markets through a multilingual digital strategy and improved SEO visibility.

Mission Accomplished
Managed the international marketing strategy across multiple countries: Belgium, Canada, Spain, Switzerland, England, Italy, Portugal, and Australia.
Redesigned and optimized websites to improve user experience, platform credibility, and Google visibility.
Created and structured SEO content:
– Service pages,
– Partner home directories,
– Blog articles,
– Multilingual content tailored to each market.
Coordinated with project managers and external writers in different languages to ensure editorial consistency and content quality.
Developed the company's digital presence across several channels:
– LinkedIn,
– Facebook,
– Other networks adapted to the target countries.
Implemented and enriched databases of retirement homes:
– Wrote descriptions,
– Integrated CRM,
– Managed facility visuals and information.

Expertise and Tools Used
International SEO, digital strategy, CMS, WordPress, project management, content creation, social media, CRM.

Results Achieved
– Structured a coherent multilingual marketing strategy
– Improved the quality and depth of web content
– Developed digital visibility in several international markets
– Created enriched databases to support business growth
Facebook Marketing LinkedIn Marketing LinkedIn Prospecting CRM SEO
Gold Ventures Investment
Marketing Specialist
BANKING AND INSURANCE
September 2023 - July 2024 (10 months)
Vienne, Austria
Client Context
Gold Ventures Investment supports projects and investments through financial and strategic analysis.

Mission Accomplished
Participated in the analysis of financial data and the coordination of investment files.
Created and updated tracking spreadsheets to aid decision-making and project management.

Expertise and Tools Used
Microsoft Excel, data analysis, reporting, project coordination.

Results Achieved
– Produced reliable analysis materials for the teams
– Improved operational monitoring of investment files
Fundraising Reporting Marketing Study Due Diligence Business Plan
Karen Shemesh Marketing services
Marketing Analyst
CONSULTING AND AUDITS
August 2023 - August 2024 (1 year)
Israel
Client Context
Agency specializing in marketing services and content creation for various companies.

Mission Accomplished
Participated in the creation of marketing materials and communication content for several clients.
Designed visuals and wrote content tailored to the needs of digital campaigns.

Expertise and Tools Used
Canva, marketing writing, content creation, digital communication.

Results Achieved
– Created engaging content for client campaigns
– Strengthened the visual and editorial consistency of marketing materials
Content Marketing Digital Marketing Strategy Copywriting Go-to-Market (GTM) Strategy Market Research