Freelancer profile translated to English.
Back to original languageAbout Avi
I help B2B companies stabilize the operational foundation behind revenue growth: CRM structure, pipeline governance, forecasting, reporting, handoffs, automation, and Revenue Operating Cadence.
Typical symptoms include: Sales and marketing reports do not align, forecasts are unreliable, CRM data is not trusted, leads fall through the cracks between teams, tools are technically connected but operationally unaligned.
My work connects people, processes, CRM, data, reporting, and management rhythm into a Revenue Operating System. I work not only conceptually but operationally: diagnosis, process design, CRM and Salesforce structure, data cleansing, Power BI reporting, workflow automation, KPI governance, and handover to the team.
Focus areas:
- Revenue Operations and GTM structure
- Salesforce, CRM Cleanup and Data Quality
- Power BI Dashboards and Revenue Reporting
- Pipeline Governance and Forecasting Processes
- Lead Routing, Handoffs and Sales Process Design
- AI Readiness for CRM, Data and Workflows
I have worked in SaaS, Industrial, Manufacturing, and technical B2B environments, including Salesforce transformations, Power BI reporting infrastructures, pipeline governance, commercial operating cadences, and complex reporting situations.
Typical mandates: Fractional RevOps, Interim CRM / RevOps Lead, Salesforce and CRM Transformation, Power BI Revenue Reporting, Pipeline and Forecasting Governance, or a 90-day Revenue Operations Diagnostic with Execution Plan.
Location: Berlin. Available remotely, in the DACH region, and internationally.
English
Fluent
German
Fluent
Hebrew
Native or bilingual
Remote only
Primarily works remotely
Experience
- PAVILIONExecutive MemberDecember 2024 - Today (1 year and 7 months)Berlin, GermanyPavilion is the world's #1 private community for go-to-market leaders in B2B tech to connect, learn, and grow.
- Forward AM Technologies Global Commercial Systems & Post-Spin-Off Operations DeutschlandInterim Head of Revenue OperationsJuly 2024 - February 2025 (7 months)Central head of revenue operations during the transformation phase into a separate company after the BASF carve-out.
- BASF Forward AMInterim Head of Revenue OperationsAugust 2023 - July 2024 (11 months)• ● Definition of the lifecycle architecture, pipeline governance, and forecasting frameworks across various business units• ● Standardization of KPI systems and reporting structures for management and operational teams• ● Building a centralized BI environment by integrating Salesforce, SAP, and marketing platforms• ● Establishment of structured Revenue Cadences (including forecasting and pipeline reviews)• ● Promotion of cross-functional alignment between international teams in EMEA, North America, and Asia
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Education
- Business administration, marketingThe Open University of Israel2010Business administration, marketing
- IHK - Kaufman for Marketing CommunicationCimdata.de2018Während meiner Ausbildung zum/zur Kaufmann/-frau für Marketingkommunikation (IHK) im Jahr 2018 habe ich sowohl kreative als auch betriebswirtschaftliche Kompetenzen erworben, die für eine effektive Planung und Umsetzung von Marketingmaßnahmen entscheidend sind. Zu meinen zentralen Aufgabenbereichen zählten: Entwicklung und Steuerung von Marketingkampagnen Budgetplanung und -überwachung inklusive Kostenkalkulation und Preisgestaltung Kontrolle des Kampagnenerfolgs anhand definierter KPIs und ROI-Auswertungen Erstellung von Angeboten, Rechnungen und Wirtschaftlichkeitsanalysen Durchführung von Markt-, Zielgruppen- und Wettbewerbsanalysen Mitarbeit bei der strategischen Mediaplanung und internen Projektkoordination Durch die Kombination aus kreativem Marketingverständnis und fundierten kaufmännischen Kenntnissen, insbesondere im Bereich Controlling und Budgetmanagement, konnte ich einen ganzheitlichen Blick auf wirtschaftlich erfolgreiche Kommunikation entwickeln.