Aviad Cohen

Working with founders and product teams on the AI experience layer, from early concept to shipped product. The focus is on the parts that are easy to get wrong: conversational AI flows, agentic UX, trust and transparency patterns, and how AI behavior lands with real users. Also running product audits and building my own AI tools in parallel.

Convrt.ai is an SaaS marketing sales teams Led the redesign of Convrt's core AI feature, clarifying complex user flows, integrating conversational AI, and improving AI feedback transparency, resulting in shorter onboarding calls and highly positive feedback during user walkthroughs. Impact: reduced time on task by 2530%, shortened onboarding calls, and received consistently strong feedback in demos and pitches. Integrated and adapted a modular design system (Shadcn UI Tailwind) based on team needs, accelerating design iterations and streamlining developer handoff through easy code implementation and consistent components. Redesigned the company website, aligning product narrative with updated brand positioning to support marketing and investor outreach Introduced usability KPIs, UX research initiatives, and prioritization frameworks (CLEAR RICE) to bring structure and transparency to product development.

At Plista, a programmatic advertising platform, I led UX/UI design efforts across the entire self service product suite, from onboarding and campaign booking to creative tooling and platform

wide redesigns. Improved onboarding and booking flows by combining research, in-app product tours, and microcopy updates, resulting in a 10% activation increase, 5% more bookings, and reduced churn. Led the full "Self-Service 3.0" platform redesign, using Design Thinking to drive cross functional collaboration over a year-long process. Impact: 20% campaign booking completion, 35% time on task in Creative Studio Built and maintained a scalable design system for visual and dev consistency. Integrated AI tools to streamline the design process and designed concept development for AI features in the Creative Studio. Mentored junior designers and led design workshops to foster a user-centered mindset across teams