Ava Cohen

Founder & CEO – Combray

Founder and CEO of Combray, an integrative aesthetic medicine center in Paris, I conceptualized, launched, and developed a premium brand in the world of beauty, well-being, and customer experience.

Since the company's inception, I have been steering the brand's overall strategy and creative direction: positioning, visual identity, storytelling, customer experience, content strategy, and brand image development.

I designed the Combray universe from A to Z by coordinating various creative stakeholders (graphic designers, photographers, videographers, developers, and agencies) to ensure strong coherence between business objectives and the brand's visual expression. I also directed the creation of communication campaigns, the organization of photo and video shoots, the production of digital content, and the continuous evolution of the customer experience.

This entrepreneurial experience has enabled me to develop a comprehensive vision of art direction: understanding brand challenges, translating a vision into a strong identity, and building visual universes capable of creating desirability, trust, and engagement.

Today, I support companies, entrepreneurs, and premium brands in the creation and development of their image, with an approach that blends strategy, creativity, and attention to detail.

Expertise:

• Art direction

• Branding & brand identity

• Storytelling

• Content strategy

• Photo and video shoot design

• Visual universes for social media

• Customer experience & brand image

• Creative project management

My journey as a founder allows me to bring both a creative and a business perspective, with a concrete understanding of the challenges of brand growth, differentiation, and positioning.

Business Analyst – Clinique des Champs-Élysées

At Clinique des Champs-Élysées, I participated in the management of strategic projects aimed at optimizing business performance, patient experience, and internal processes.

My role involved analyzing operational and commercial data, identifying improvement opportunities, and supporting the implementation of concrete solutions to foster company growth. I worked closely with management, medical, marketing, and operational teams to ensure alignment between business objectives and project execution.

This experience allowed me to develop a strong ability to understand brand challenges and transform complex data into strategic and operational recommendations. I also participated in projects related to customer experience, patient journey optimization, new offering development, and the improvement of management tools.

Beyond analysis, this role provided me with a global perspective on the functioning of a fast-growing company and a deep understanding of the beauty, aesthetics, and luxury sectors.

Skills developed:

• Strategic and operational analysis

• Project management and monitoring

• Data analysis and reporting

• Customer journey optimization

• Business recommendations and decision support

• Coordination of multidisciplinary teams

• Offering development and continuous improvement

• Market watch and competitive analysis

This experience reinforced my ability to connect strategic vision, customer experience, and commercial performance, an approach I now apply in my branding, art direction, and brand development consulting missions.