Freelancer profile translated to English.

Description

Entrepreneur in communication since my studies at CELSA. I had the opportunity to refine my skills by tackling various issues such as brand platform, editorial strategy, or digital marketing.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Bpifrance
Digital Marketing Manager
BANKING AND INSURANCE
September 2025 - Today (9 months)
Maisons-Alfort, France
- Design, execution and optimization of marketing campaigns via Salesforce Marketing Cloud (emailing, automation, personalized scenarios, ...)

- Monitoring and analysis of campaign performance (KPI, A/B testing) for the various sites of the Bpifrance digital ecosystem

- Campaign targeting strategy and definition of customer journeys

- Recommendations on performance data analysis to guide marketing decisions and trade-offs

- Advice to business units (financing, innovation, support, etc.) on marketing activation and the use of appropriate digital levers according to their requests

- Management of lead acquisition and qualification actions to maximize the added value of sales teams within the territorial network

- Active monitoring of digital innovations to contribute to the dissemination of an optimal marketing culture
Customer Relationship Management (CRM) Performance monitoring Targeting strategy Marketing targeting Customer journey mapping
Espaces à la carte
Content Manager
SOCIAL NETWORKS
January 2025 - July 2025 (6 months)
Paris, France
- Design of editorial strategy and writing
- Adaptation of content across various media and communication contexts
- Management of the publication schedule
Content writing Social media optimization (SMO) Copywriting SEO editorial strategy Communication channel harmonization
Eliott & Markus
Project Manager
LEGAL
September 2023 - October 2024 (1 year and 1 month)
Paris, France
- Commercial negotiation and operational roadmap planning

- In-depth understanding of the client's strategic issues, ensuring the implementation of services that perfectly match their needs and objectives

- Supervision of communication deliverables within the given deadlines, focusing on customer satisfaction and any necessary adjustments
Commercial negotiation Operational planning Strategic analysis Project delivery Client reporting