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Auxi RodríguezAR

Auxi Rodríguez

Digital Strategy / Digital Health / Pharma

€150/day
Cartagena, ES
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Auxi

I am Auxi Rodríguez, a digital strategy consultant and digital marketing specialist for the health sector and the pharmaceutical industry. I hold a degree in Journalism and Advertising and a Master's in International Relations.

I have 10 years of experience in the digital world, working and collaborating with various types of clients such as pharmaceutical laboratories (human and veterinary), pharmacies, companies from different sectors, NGOs, and self-employed professionals. In recent years, I have focused particularly on the health sector both nationally and internationally.

Among the clients I work with are laboratories such as Kern Pharma, Zambon, Zoetis, and Novo Nordisk.

When approaching a new project, my process is as follows: I meet with the client and listen to their concerns, objectives, and opportunities. From that moment, I develop a strategic proposal that best suits the achievement of the objectives. Once I have the client's approval, I get to work executing the strategy. My priority is close monitoring and optimization of the strategy.

  • Spanish

    Native or bilingual

  • English

    Fluent

  • Italian

    Fluent

Remote only
Primarily works remotely

Experience

  • Auxi Rodríguez - Estrategia Digital
    Digital Strategy & Paid Media Manager
    CONSULTING AND AUDITS
    January 2022 - Today (4 years and 5 months)
    Cartagena, Murcia, Spain

    - Digital ecosystem audit
    - Evaluation and definition of digital objectives
    - Development of digital strategy
    - Continuous measurement and optimization
    - Development of Google Ads strategies
    - Creation and activation of paid campaigns
    - Campaign monitoring and optimization
    digital strategy google ads SEM paid media PPC
  • Global Healthcare
    Head of Digital
    April 2021 - May 2023 (2 years and 1 month)

    - Development and implementation of digital proposals for objective achievement
    - Coordination and supervision of digital projects from creation, analysis, and optimization.
    - Analysis and optimization of customer journeys for achieving key metrics.
    - Management of different teams to generate innovative proposals.
  • Global Healthcare
    Marketing Automation Manager
    March 2021 - May 2023 (2 years and 2 months)

    - Planning and development of B2B and B2C Marketing Automation strategies.
    - Content planning according to target audience maturity stage.
    - Creation and development of nurturing, engagement, and loyalty programs through scoring strategies.

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Education

  • Bachelor of Science in International Relations
    Universidad San Pablo-CEU
    2014
    Master in International Relations
  • Communication
    Plantijin Hogeschool
    2013
    Communication

Skill set (9)

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