Freelancer profile translated to English.
Back to original languageAbout Aurory
I manage social media, brand content, influence, and press relations strategies for premium brands that want to combine image, desirability, and measurable results.
For 16 years, I have built and deployed strategies for demanding companies: Paco Rabanne (PUIG Group), Yves Rocher, and Pierre & Vacances Center Parcs, in France and internationally. Some concrete results: +150% traffic, an ROI of €3 generated for €1 invested, and a Gold Award for the best organic social media strategy at the Grand Prix du Social Media.
What I can handle for you:
Social media strategy: structuring and managing your presence and editorial line.
Content & editorial direction: defining your brand platform and storytelling, designing your editorial plans and social brand books, coordinating photo shoots, studios, and agencies, and producing content. This is the core of a high-performing strategy: a great strategy without strong content doesn't convert.
Influence marketing: designing and activating impactful influencer campaigns, from creator sourcing to reporting, in France and in several markets.
Press relations & brand content: deploying your PR, organizing your media events, and developing your brand awareness.
Launches: supporting your product, venue, or experience launches, from strategy to execution.
What makes the difference: a dual culture of strategy + field experience (I design and execute), a truly international profile (6 years living in the United States, Spain, and Italy, bilingual English), and a strong focus on both image and performance.
Based in Nice, I work remotely and travel to Nice and Paris. Let's talk about your project.
Key strengths
🌍 International profile (6 years abroad – US, Spain, Italy)
🗣️ Bilingual English + 3 languages (IT / ES / DE)
💎 Dual luxury & performance expertise
📈 Strategic vision + operational execution
🤝 Management of international teams and projects
French
Native or bilingual
Italian
Fluent
Spanish
Conversational
English
Native or bilingual
Can work on-site
Nice (up to 50km), Paris (up to 50km)
Experience
- Groupe Pierre et Vacances Center ParcsHEAD OF SOCIAL MEDIA, BRAND CONTENT AND COMMUNICATION FOR EUROPETRAVEL AND TOURISMJanuary 2016 - January 2022 (6 years)Paris, FranceCreation and implementation of a 360° digital marketing strategy (owned, paid, earned) aligned with business objectives, with goals of traffic, conversion, and brand awareness across all European markets.Management of media campaigns, partnerships, budgets, and detailed monthly reporting.Management of the brand's visual identity: photo shoots, content creation, coordination of internal studio & agencies. Implementation of the new brand platform "Ensemble Vraiment" (Together Really): coordination of the new visual identity with digital deployment across all markets and management of the social brand book.Definition of the E-PR strategy with influencers and customer ambassadors, including an UGC strategy.Management of a team of 7 international social media and digital marketing managers.Cross-functional management with e-commerce teams: CRM, web, paid media, and other support functions.Head of the Innovation department (20 people): testing innovative solutions with start-ups to accelerate digital transformation and improve the digital customer experience.→ ROI: €1 invested = €3 generated, +150% traffic, 3% engagement rate.Gold Award for the best organic social media strategy in 2019 at the Grand Prix du Social Media.
- Groupe RocherSocial Media, Influence and PR Director Yves RocherFASHION AND COSMETICSJanuary 2023 - February 2026 (3 years and 1 month)Paris, FranceCreation and development of a new digital marketing and communication strategy for the Yves Rocher brand in the ONE markets (Germany, Switzerland, Austria, Sweden, Spain).Management of new product launch campaigns on social networks, monitoring and adjustment of content creation: development of toolboxes for countries and brand communication guidelines.Launch of campaigns with influencers and content creators, organization of events.Implementation of a local press relations strategy, organization of events with the media, writing press releases.Collaboration with cross-functional teams to develop tailor-made marketing campaigns to improve engagement and customer loyalty (CRM, web, affiliation, SEO/SEA).Supervision of creative agencies, budget management, coordination with freelancers and partners.
- Paco Rabanne - Groupe PUIG, parfums de luxe et modeINTERNATIONAL SOCIAL MEDIA MANAGERLUXURY GOODSJanuary 2014 - January 2016 (2 years)Paris, FranceDaily management of social networks: Facebook, Instagram, Twitter, Snapchat. Definition of social media guidelines, playbook, and editorial plan for over 35 countries, with direct management of markets: France, Latin America, United States, Italy, Portugal, United Kingdom, DACH, Spain.Creation and management of global brand content. Management of influence strategy and press relations.
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Education
- intelligence artificiellel'IAAcadémie Parisintelligence artificielle
- Diplome de langue et Culture ItalienneUniversita per Stranieri di Perugio2008Diplome de langue et Culture Italienne