Freelancer profile translated to English.
Back to original languageAbout Aurore
Orchestrator of your marketing: from strategic brief to performance tracking.
With extensive experience in large corporations (Lavazza, Pladis) and start-ups, I act as a 360° Marketing Project Manager to structure, brief, and oversee your brand and innovation projects.
I translate your business needs into actionable briefs for agencies.
🎯 My project management expertise:
Management of Creative & Media Agencies:
- Translating your needs into precise and inspiring briefs for agencies (advertising, design, media, packaging).
- Production monitoring for TV, digital/social media, and outdoor advertising (OOH).
Study & Insights Management:Defining study requirements (awareness, concept testing, packaging) and managing leading research firms (Kantar, Nielsen...).
Innovation & Product Marketing:Managing the innovation pipeline and coordinating the graphic chain (packaging design agencies) to ensure brand architecture consistency.
DTC & Omnichannel Launch:
- Operational management of new channel openings (E-commerce, physical stores, brand events...)
- Coordination of media performance plans.
🚀 My added value:
Mastery of the value chain:As a former Brand Manager, I know how to drive an agency to get the best out of it, while respecting your budgets and deadlines.
Single point of contact:I speak the language of business (KPIs, ROI, P&L) and the language of creativity, facilitating communication and optimizing everyone's time. I simplify complexity by being your single point of contact between your internal teams and your various external service providers.
Agility & Versatility:Capable of moving from a global brand strategy topic to the operational implementation of a communication plan or an innovation project.
French
Native or bilingual
English
Fluent
Can work on-site
Bordeaux (up to 50km), Paris (up to 50km)
Experience
- AgricellsMarketing and Communication ManagerBIOTECHApril 2024 - Today (2 years and 2 months)Bruxelles, BelgiumStart-up in biotechnology marketing biostimulants.Responsibilities:- Creation of brand identity and operational implementation on key platforms (logo, products, complete website redesign)- Development of strategic materials (Board, Investors, Clients): summarizing complex technical subjects into clear and impactful presentations- Creation of product sheets and technical presentations- Creation and deployment of communication materials for LinkedIn and the website- Support in setting up trade shows
- Pladis United BiscuitMarketing and Product Innovation Project ManagerAGRICULTUREApril 2024 - July 2024 (3 months)Bordeaux, France- Development of the 2025 innovation pipeline: writing product concepts, creative management of packaging development with a design agency, organization of consumer tests (Kantar)- Organization of a packaging agency pitch: writing the agency brief (portfolio architecture) and organizing the call for tendersWorking 4 days/week (3-month assignment). Remote with occasional travel to teams as needed (Paris headquarters).
- LUIGI LAVAZZA SPADirect-to-consumer Manager (e-commerce, CRM, physical store)AGRICULTUREJune 2022 - March 2024 (1 year and 10 months)Paris, France- Creation of a DTC sales channel (physical store): Carte Noire's first local roasting shop. Building the offering (personalized coffee), MVP, growth- Responsible for the rollout of an e-commerce platform: building the offering, media performance plan (customer acquisition) & development of creative assets (SOME, Display, E-commerce, SEA..)- Management
Reviews
Recommendations
YC
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Education
- Growth MarketingJOIN LION (MARIA SCHOOL)2023
- Specialized Master in Business Management & Digital TransformationEM LYON BUSINESS SCHOOL2019