Aurore Miot

For Expanscience Laboratories, I developed the graphic guidelines and created the 11 posters for the launch of their new product range during their first marketing seminar.

As part of this mission, I had to find impactful visual solutions while synthesizing information adequately and relevantly. Following the presentation of three concepts that met the client's expectations and took into account their needs, values, and set objectives, the client selected one of them. This concept was then adapted to the 9 "profile" posters, each needing to be immediately identifiable.

In addition, two other posters were to be created: one aimed at establishing a marketing positioning understandable at first glance, and the other representing the identity card of a model profile. These two posters were designed in visual coherence with the first nine, to provide unity and overall impact.

Despite a very short deadline, I managed and organized the various creative and technical stages, as well as client exchanges and feedback. I also supervised printing and express delivery. The result not only impressed but, above all, allowed my client to fully achieve the objectives set for their launch.

The success of this project relies on excellent teamwork and good cohesion, which I maintained throughout the process. My creative approach and the trust established with the client were key factors in this achievement.