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Aurore MarceauAM

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Freelancer profile translated to English.
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About Aurore

Expert in 360° Communication | Strategy, coordination, and deployment | 20 years of experience
I design and manage communication strategies that unite teams, enhance brand visibility, and support management objectives, in both B2C and B2B.
My achievements include managing the first national TV campaign for Profil Plus with Alain Prost, and organizing about ten annual events that strengthened the brand awareness and cohesion of a network of 220 agencies.
What characterizes me: a solid strategic vision, real execution capability, and the conviction that communication creates lasting value when it is consistent across all channels. I integrate generative AI tools into my daily practice, particularly to accelerate content production and refine messages.
My versatile profile also leads me to consider roles supporting management, where my experience in cross-functional coordination, stakeholder interface, and sensitive project management is a real asset.
Available quickly. Have a project? Contact me.
  • English

    Fluent

  • German

    Conversational

Can work on-site
Paris (up to 50km)

Experience

  • Profil Plus
    Communication and Marketing Manager
    RETAIL (SMALL BUSINESS)
    November 2008 - November 2025 (17 years)
    Montrouge, France
    • • Brand awareness development (+20 points in 5 years)
    • • Management of TV and radio campaigns with KPI monitoring
    • • Deployment of trade marketing actions (+10/year, budget €25k/action) and direct marketing with ROI analysis
    • • Organization of +10 major events/year with complete budget management (from €15k to €300k)
    • • Production of audiovisual content and communication materials
    • • Press relations and social media animation
    Press Relations and Releases Trade Marketing Communication Strategy Event Management Marketing
  • Agence MEURA
    Communication & Marketing Project Manager
    January 2004 - January 2008 (4 years)
    • • Union Financière de France: Development of brand speeches and acquisition offers
    • • Crédit Agricole Asset Management: Design of multilingual CDs-ROM and trade show organization
    • • Warner Home Video: Online loyalty program and e-newsletters management
  • Fondation Hachette (75)/Centre culturel
    Communication Assistant / Cultural Mediator
    January 2002 - November 2002 (10 months)
    • • Organization of exhibitions, cultural events, and prestigious parties
    • • Development of press kits and journalist relations
    • • Design and monitoring of communication documents, website updates

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Education

  • Master 2 in Communication and Cultural Mediation
    EAC Paris
    2001
  • Master's degree in Ethnology
    Université Paris X Nanterre
    2000
    Sujet de mémoire : Les polémiques dans la presse à propos de l’authenticité du Suaire de Turin

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