Freelancer profile translated to English.
Back to original languageAbout Aurore
I am Aurore,community managerwith 10 years of experience in communication,specializing in wellness and sports.
Do you manage a yoga, Pilates, or fitness studio, padel courts, a physiotherapy practice, a spa, or a hybrid venue? Are you a sports coach, massage therapist, or recovery coach? Do you want to delegate or learn how to manage your social media?
I am the person for you if:
- you want tobuild and engage a community that will come to your studio or follow your classes.
- you want an Instagram feed that matches your image with photos and videos that represent you
- you needcontent to attractwith strong hooks, and SEO-oriented local captions
- you want to ensureyour schedules fill upthanks to a digital strategy
- you wantauthentic content through UGC
- you want to be supportedin managing UGC and influencer contracts
- you want to be trained to manage your own social mediaand learn how to create relevant content.
My goal: to save you time and ensure your schedules fill up thanks to an engaged community.
Community management:
- social media strategy (Instagram, Tiktok, Facebook, Linkedin)
- photo and video shooting
- Reel-style video editing
- creation of visuals with editorial content for posts, carousels, and stories
- community, comment, and private message management
- content scheduling
- results analysis and reporting
- training to create Instagram content
My recent clients:
- Pilates studio in Asnières (92): from 620 followers to 1900 in 7 months.
- Massage therapist in Puteaux (92): strategy and video editing: 20 to 124 followers in 2 months. Fully booked schedule in 1 month
My preferred platforms: Instagram, Facebook, Tiktok.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 20km)
Experience
- Vybes Reformer & MoreSocial Media ManagerSPORTSOctober 2025 - July 2026 (9 months)Asnières-sur-Seine, FranceResponsibilities:- Social media strategy for Instagram, Facebook, and TikTok- Conversion strategy: social media management- Monthly editorial calendar: 3 Instagram posts per week- Photo and video shooting (2 to 4 times per month) + event coverage- Creation of posts, carousels, and reels (+ TikTok videos) (Canva + Adobe)- Video editing (Capcut + Premiere)- Creation of promotional stories- Management of comments and private messages- DM automation for contests (ManyChat)- Copywriting- UGC and Influencer: selection and contract management- Posting on MetaBusinessSuite and Metricool- Monthly results reporting and analysis + strategy adjustments- Meta ADS campaignsResults:- from 650 to 1000 followers in 1 month- reached 2,000 followers after 7 months- average engagement rate of 11%- average views per Reel: 2K
- Aurore LacroixSocial Media Manager & Graphic DesignerSOCIAL NETWORKSSeptember 2025 - May 2026 (8 months)Paris, France- Social Media Manager for sports studio: strategy, social media management, photo and video shooting, creation of carousels, posts, stories, comment management- Social media strategy for freelancers (massage therapist, yoga studio/cafe, sports coach, facial treatment practitioner)+ 5 companies supported in 6 months- Creation of mass-market media campaigns: copywriting for key visuals and 2 brochures announcing the end of copper and ADSL (LaPosteMobile)- Creation of print and digital materials for internal communication: motion design and display materials (TotalEnergies)
- Sodexo CanadaCommunications CoordinatorRESTAURANTS AND FOOD SERVICEMay 2023 - December 2024 (1 year and 7 months)Montreal, QC, CanadaEditorial Content:Graphic Design and Digital Content CreationPosters, pop-up banners for trade shows, print and video booth branding materials, social media videos, webinar invitations, merchandise branding, logo creation, etc...Layout of the annual report on relations with Indigenous and Métis communities.Weekly Newsletter:content coordination with various contributors, conducting interviews and writing employee profiles, formatting in a CMS tool, tracking connection statistics, managing an editor community. Target audience: 870 employees across Canada. Written in 2 languages. Average open rate 54% and average click-through rate 20%.Intranet:Updating content on Canadian intranet pages, providing layout and writing recommendations to contributors, reformatting visuals in Photoshop
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Education
- Master's Degree in Internal and External Communication for Businesses and OrganizationsUniversité Lille 32011
- Bachelor's Degree in Information and CommunicationUniversité Bordeaux 32008
Certifications
- Develop Your Business with WebmarketingWebmarketing & co'm2026